SOURCE: Avaya Inc.

Avaya Inc.

June 21, 2011 10:33 ET

Avaya Helps Small and Mid-Sized Businesses "Think Big" About Communications With Online Event

Avaya Webinar to Feature an Exclusive Interview With Buddy Valastro, Television Personality and Owner of Carlo's Bakery

Event on June 22nd, 11 am EDT Created for Those Interested in Small and Mid-Size Business Strategies

Buddy Valastro Joins Avaya Small and Medium Business Executives to Discuss How Communications Technologies Help His Company Operate Faster and Serve Customers Better

BASKING RIDGE, NJ--(Marketwire - Jun 21, 2011) - Avaya Inc., a global provider of business communication and collaboration solutions and services, will hold an exclusive online event to discuss strategies for helping small and medium-sized businesses use communications for operational success, continued growth and customer service excellence. The online event -- to be held June 22nd, 11 am EDT -- will feature Buddy Valastro, television personality and owner of Carlo's Bakery, who will be on hand to share how he is applying communications and collaboration strategies to his own "Think Big" philosophy.

Buddy Valastro's Carlo's Bakery has grown in popularity in recent years and his employee base has more than quadrupled. The bakery is also preparing for further growth as demand for his famous cakes and pastries rises. Later this year, the business will begin to ship cakes and pastries nationwide. To meet the high demand of his business, Valastro has made communications and contact center technologies a priority. He recently selected an Avaya IP Office 7.0 solution -- Avaya's communications solution serving the small and medium business market -- as well as Avaya data, Wi-Fi and video capabilities.

Online Event Information:
Avaya's online event begins on Wednesday, June 22nd, 2011 at 11 am - 12 pm EDT. To register for the event, visit here or at

At the event, attendees will hear Buddy Valastro discuss his business experience, strategies, and advice. An interactive chat will occur during the online event. Those who register and attend the online event on June 22nd will be eligible to win a trip to New York for a tour of Carlo's Bake Shop.(1) An 'on demand' version of the event is available afterward, beginning June 23rd, and those who visit it are also eligible to win a trip.

Buddy Valastro, owner of Carlo's Bakery and reality television star:
On Contact Center Technology: "An effective contact center is essential for the growth of our business, and we will have one where customers can order cakes from anywhere in the world. To serve customers better, I need a way to provide automated responses that can ask people how their experience was, and of course, how they enjoyed their cake. Implementing technology like this speeds things up and saves on costs big time, since we don't need physical people to handle every call. And just knowing you have Avaya systems like this in place before the launch of a big initiative is important for peace of mind, and for delivering great customer experiences."

On Avaya IP Office 7.0: "Our business is growing. The lines at the bakery are getting longer, and customer call volumes are rising -- which is fantastic. But I realized we needed a communications solution that's powerful enough to handle our rising business and can enable us to serve every customer with as much quality as we put into our cakes. Avaya IP Office 7.0 gives my employees and I the collaboration tools necessary to drive top quality service and business, whether we're on-the-go or at Carlo's Bakery."

Avaya IP Office, Carlo's Bakery, Buddy Valastro, small business communications, SMB, SME

About Avaya:
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world. For more information please visit

Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

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(1) Must register and be in attendance to win. Winner receives round-trip airfare for two, two nights hotel accommodations in New York City, ground transportation, and in cash. Winner will be notified immediately following the online event. Official Contest Rules

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