SOURCE: Firstlogic

September 28, 2005 10:00 ET

Avaya Successfully Deploys Firstlogic's Data Cleansing and Profiling Solutions Across the Global Enterprise

LA CROSSE, WI -- (MARKET WIRE) -- September 28, 2005 -- Firstlogic, Inc., a global provider of enterprise information quality solutions, announced today that Avaya Inc. (NYSE: AV), a leading global provider of business communications applications, systems and services, has successfully deployed Firstlogic's data quality and data profiling solutions. By combining Firstlogic's Information Quality Suite and IQ Insight data quality and profiling solutions with a highly disciplined project management methodology, Avaya is successfully managing its information quality globally and enterprise-wide.

Return on Investment Realized

"We are already seeing benefits from using the Firstlogic Data Cleansing and Profiling solutions in improved customer service and operational efficiency," said Rich Trapp, director, Global Data Quality, Avaya. "The key to success is bringing the proper business perspective to data quality. By applying a value-driven, benefits-focused approach, we've successfully positioned data quality -- of which we consider Firstlogic a key component -- as a competitive differentiator and key enabler of strategic imperatives."

Trapp heads up Avaya's Data Quality Center of Excellence, which is the key organizational component of Avaya's data quality program. According to Trapp, the company's data quality strategy is centered on Avaya's customers. "We truly have an enterprise-wide scope that is not limited to any particular data set, but we are finding that the biggest lift to the business is from those data sets most closely tied to the customer," he said.

According to Trapp, a major benefit of Firstlogic's IQ Insight is its intuitive user interface, which reduces reliance on technical development resources and enables use of the tool by the company's data quality analysts, allowing them to "truly help themselves. IQ Insight has proved to be a very valuable tool in profiling our data so we become intelligent about what's in the database -- both good and bad -- before engaging our business users," Trapp said. "It helps us establish immediate credibility with our user community, which is integral to establishing and advancing a data quality culture.

"It's one thing to remove the defects from the database to achieve an optimal level," Trapp continued. "It's quite another to sustain that level, as the true value of data quality is derived over time. You can design the best processes and the best functions in the world, however if you put suboptimal information into those applications they will not yield the benefits you had hoped for," he said. "At the end of the day, information drives business, and as an executive I would want to know that the underlying integrity of that information is sufficient for me to make timely and reasonable business decisions."

Added Firstlogic Vice President of Marketing and Sales Art Petty, "Avaya's significant savings in operational efficiencies speaks volumes for the true value and return on investment that can be achieved with any data quality initiative, both large and small. Avaya is truly on the leading edge of deploying and sustaining an enterprise data quality initiative, and we applaud them for their efforts and successes."

About Avaya

Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500®. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications -- and distinguished by comprehensive worldwide services -- Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site:

About Firstlogic

Firstlogic specializes in enterprise-wide data quality and analysis solutions for e-business, data warehousing, and print and mail applications. Founded in 1984, Firstlogic today serves more than 6,000 customers, including Fortune 1000 companies and leaders in government, finance, insurance, healthcare, manufacturing, direct marketing, and telecommunications. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984 Firstlogic provides advanced software systems as well as a proven methodology and strategic consulting services to help start, enhance, and continually monitor data quality initiatives. For more information, visit the company's Web site at

Firstlogic, Inc., 100 Harborview Plaza, La Crosse, Wis., 54601. Phone: 608-782-5000, Fax: 608-788-1188.

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Contact Information

  • For Firstlogic, Inc.:
    Scott Humphrey
    Humphrey Strategic Communications
    (503) 644-9709
    Email Contact

    Penny Gralewski
    Public Relations Manager
    Firstlogic, Inc.
    (608) 788-8154 ext. 2260
    Email Contact