Avaya "Technology Cake" Featured on Cake Boss TV Show

BASKING RIDGE, NJ--(Marketwire - Jul 26, 2011) -

• Fully functional cake represents Cake Boss' new high-tech business communications and videoconferencing system

• Buddy Valastro's latest culinary creation enables videoconferences, phone calls

• Photos of the cake are now available here

Avaya, a global provider of business collaboration and communications systems and services, was featured on the July 25^th episode of TLC's hit television show, Cake Boss, starring famed baker and owner of Carlo's Bakery, Buddy Valastro. Avaya's communications technology inspired Buddy's creation of a customized cake showcasing the innovative Avaya solutions that will be used in his Hoboken and Jersey City, NJ baking facilities.

The multi-layered cake debuted at Avaya's "Think Big" Event for small and medium enterprises in May, and featured realistic, functioning replicas of Avaya phones, videoconferencing solutions and an IP Office control unit atop a long (and edible) conference table. Buddy combined modeling chocolate, cereal treats, fondant and other baking materials with all of the Avaya communications components required to create what Buddy called his "technology cake." The cake served up voice calls from phones modeled from chocolate and a live videoconference between Buddy and Dr. Alan Baratz, SVP and president of Avaya Global Communications Solutions -- before being served up as dessert to event attendees.

For photos of Buddy Valastro's "technology cake" for Avaya, visit here.

Other Facts:

• Functioning equipment represented on the cake included Avaya IP Office, Avaya 9508 digital and 9650 IP phones, an Avaya B159 conference phone, and videoconferencing monitors with Avaya one-X Communicator. These and other Avaya solutions -- including data, Wi-Fi and wireless phones -- will be implemented in Buddy Valastro's business.
• The cake took two days to create and involved Buddy Valastro's entire Carlo's Bakery team in consultation with Avaya's channel account manager for small and medium enterprises, Jeff Bloom.
• The Cake Boss episode featuring Avaya aired Monday, July 25^th at 9 pm EST and can be viewed on TLC on demand.

Quote:
Buddy Valastro, owner of Carlo's Bakery and reality television star:
"This cake represents all of the exciting communications technologies that I'm putting into my business. With our company growing and customer calls rising, I realized we needed a communications solution that can enable us to serve every customer with as much quality as we put into our cakes. I need the most advanced solutions around to keep delivering high-quality service, and Avaya provides this with the right tools to ensure my business operates smoothly, whether we're mobile or at Carlo's Bakery."

Tags: Avaya IP Office, Cake Boss, Buddy Valastro, unified communications, small business, SMB, SME, contact center, mid-size business, medium business, communications, technology cake

About Avaya
Avaya is a global provider of business collaboration and communications solutions, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world. For more information please visit www.avaya.com.

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