SOURCE: Avenue100

Avenue100 Media Solutions

December 14, 2009 08:30 ET

Avenue100 Enters the Career Matching Business

Acquisition of and Addition of Seasoned HR Expert Deliver the Tools and Insights Jobseekers Demand

WOBURN, MA--(Marketwire - December 14, 2009) - Avenue100 Media Solutions, Inc., a growing digital marketing company, today announced the completion of its acquisition of the award-winning job and career site With unemployment rates hitting record numbers, jobseekers are open to exploring new career paths and corporate recruiters need to sort through a glut of résumés to make a strategic match for available opportunities. By expanding its portfolio of Web properties and adding a staffing and human resources expert to its management team, Avenue100 now helps match qualified jobseekers with optimal career opportunities through guidance, tools, and education resources.

"Avenue100's entry into the career business is a natural step in our corporate evolution given our successful Web properties in the education realm. Our extensive user base made it clear that they wanted direct access to more career-oriented resources," said Brian Eberman, CEO of Avenue100. " offered all of the elements we were looking for as a strategic acquisition. We anticipate continued growth in the career-matching arena as our experienced team, now led by seasoned HR expert David Kimmelman, makes the best career management site."

Regarded as the "Zagat" for the online employment industry by the America Staffing Association, WEDDLE's LLC ranked in the top third of the "Top 100 Job Boards" in its 2009/10 Guide to Employment Sites on the Internet.

With Avenue100's proprietary technology and proven digital marketing strategies and practices, helps users identify, build, and manage their own employment brand and career path, while helping corporate recruiters connect with the most qualified candidates. Users will also be able to create and market their individual career brands to potential employers.

The newly appointed general manager of careers and jobs for Avenue100, David Kimmelman, led the acquisition. With nearly two decades of experience serving in roles ranging from high-tech recruiter to VP of HR and VP of business development, he will continue to drive the company's strategic push into the career market by helping jobseekers understand how to network and land the ideal position.

Kimmelman's most recent role was VP of talent services at Vestmark, a financial services software company. Prior to that, he held management positions at BrassRing (now Kenexa), Human Capital Institute, and Lee Hecht Harrison, among others. An active member of the Northeast Human Resources Association (NEHRA) for more than a decade, Kimmelman is a regular speaker and panelist on HR and recruiting issues at colleges and industry events.

About Avenue100 Media Solutions

Avenue100 Media Solutions, Inc. is a leading analytics-based performance marketing company that helps institutions acquire qualified customers. A Washington Post Company, Avenue100 operates a network of Web properties, including,,, and the Washington Post education site, which collectively generate hundreds of thousands of leads per month. Learn more at

Contact Information

    Julie Crotty
    BluePoint Venture Marketing for Avenue100
    Email Contact