SOURCE: Avenue100 Media Solutions

Avenue100 Media Solutions

September 29, 2009 09:40 ET

Avenue100 Expands Engineering Leadership, Analytics Expertise and Social Media Marketing

Digital Marketing Leader Builds Team and Invests in Expansive Office Space to Support Steady Growth

WAKEFIELD, MA--(Marketwire - September 29, 2009) - Avenue100 Media Solutions, Inc., a growing digital marketing company, today announced the continued expansion of its engineering and marketing teams to propel its continued industry and revenue growth. Growing its team and revenue more than 30 percent in the past year, Avenue100 will also be moving its corporate office to 10 Presidential Way in Woburn, Mass. later this year to meet its growing infrastructure needs.

"Avenue100's client base, industry reach and revenue increases every month thanks to our proprietary technology and proven digital marketing tactics, as well as our dedicated team and the rising demand for educational and career resources," said Brian Eberman, CEO of Avenue100. "We've found the right mix of fresh engineering leadership, social media experts and analytics professionals to optimize our efforts and drive continued market share growth. Constantly adding new faces and expertise to our team, we also needed a larger office space that could better reflect our relaxed corporate culture."

Engineering Energy

Avenue100 expands the engineering management team with the addition of Paul Newton as director, business intelligence and data warehousing. Newton's focus will be on providing meaningful and useful access to data that helps drive the business. Recently, his efforts benefited Citibank, where he served as chief business intelligence architect. Prior to that, he supported the U.S. government-sponsored data warehouse efforts with MITRE.

Analytics Advancements

Atul Joshi, Ph.D., is the newest statistical analyst at Avenue100. Prior to joining Avenue100, he was a research associate for the SUNY Research Foundation at Innovation Associates and a graduate research assistant for the SUNY Research Foundation at Higgins Supply Inc. He was also an engineer at Force Motors Limited. Joshi brings an intense analytics approach with an Industrial and Systems Engineering (Intelligent Systems) Ph.D. and an Industrial and Systems Engineering M.S. from the State University of New York at Binghamton.

Avenue100 also adds Mo-Han Hsieh, Ph.D., as the company's first search engine marketing engineer on its traffic team. Mo-Han will take an analytical, data-driven approach to determining the most effective strategy for the search engine marketing team. Before joining Avenue100, he was a member of the Taiwan Navy and spent many years at the Center for Innovation in Product Development and the Center for Technology, Policy and Industrial Development at MIT. Mo-Han graduated from MIT with a Ph.D. in Engineering Systems.

Marketing Madness

Avenue100 also expanded its social media marketing team with the addition of new community managers and campaign developers.

"Avenue100 offers a proven mix of analytics know-how and search marketing expertise, with the needed engineering foundation to provide an effective, data-driven solution to reach and acquire qualified customers," noted Newton. "It's exciting to be part of such a high-energy, passionate and brilliant team as Avenue100 expands its footprint beyond the educational arena and explores new opportunities in the digital marketing realm."

About Avenue100 Media Solutions

Avenue100 Media Solutions, Inc. is a leading analytics-based performance marketing company that helps educational institutions, financial aid providers and recruitment firms acquire qualified customers. A Washington Post Company, Avenue100 operates a network of Web properties, including,,, and the Washington Post education site, which generate more than hundreds of thousands of leads per month. Learn more at

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