SOURCE: Avenue100

Avenue100 Media Solutions

January 19, 2010 13:45 ET

Avenue100 Names Brian Carr as Chief Marketing Officer

Former Lycos Executive Brings Extensive Digital Marketing Expertise to New Role

WOBURN, MA--(Marketwire - January 19, 2010) - Avenue100 Media Solutions, Inc., a growing digital marketing company, today announced Brian Carr as the company's Chief Marketing Officer. For the past 10 years, Carr has helped pioneer interactive marketing strategies at organizations such as Lycos. In his role at Avenue100, Carr oversees the company's extensive marketing programs, including all online advertising campaigns, branding strategies, search engine optimization as well as a growing number of market specific website launches.

"Avenue100's proven combination of technology and digital marketing practices has fueled our explosive growth over the past 12 months," said Brian Eberman, CEO of Avenue100. "We are excited to have Brian on board to help further our success as we expand our portfolio in the year ahead. He is an innovator who understands the power of the Web and how organizations can leverage it to efficiently target and acquire new customers."

Most recently Carr was Senior Vice President at NameMedia where he oversaw media operations. Prior to joining NameMedia, he was General Manager of Business Operations at the Terra Lycos network, overseeing partner services, reporting, customer service, advertising operations and the daily site experience for the network's 38 million monthly unique visitors. Carr has also held production and editorial roles at Altavista.com, CBS SportsLine.com and the Syracuse (NY) Herald-Journal.

"Avenue100 has the unique ability to match customer demands with consumer needs. The most rewarding part is seeing our proprietary technologies in action as we help improve people's lives," Carr said. "For example, we use our extensive matching capabilities to partner our users with the education and career options that are most likely to bring them success in their lives and careers."

About Avenue100 Media Solutions

Avenue100 Media Solutions, Inc. is a leading analytics-based performance marketing company that helps institutions acquire qualified customers. A Washington Post Company, Avenue100 operates a network of Web properties, including CourseAdvisor.com, EducationGrant.com, OnlineDegreeFinder.com, and the Washington Post education site, which collectively generate hundreds of thousands of leads per month. Learn more at www.Avenue100.com

Contact Information

  • MEDIA CONTACT:
    Julie Crotty
    BluePoint Venture Marketing for Avenue100
    Email Contact
    781-861-7800