SOURCE: Aviatech


May 18, 2011 18:25 ET

Aviatech Develops New Ace® Hardware Business Development Website

Aviatech Revamps the Website and Launched All-New Collateral

SAN DIEGO, CA--(Marketwire - May 18, 2011) - Aviatech, San Diego's premier interactive advertising agency, was selected by Ace® Hardware Corporation, the largest retailer-owned hardware cooperative in the industry, to relaunch the Ace Hardware Business Development Website. The site,, launched on May 9, 2011, features new collateral developed by Aviatech.

Aviatech, acknowledged for their work in the franchise industry, was chosen for the assignment based on the strength of their creative and interactive marketing expertise. The marketing strategy includes a new website design for, which showcases a defined user path, targeted to meet the various business development needs of the website's audience. The revamped site also features engaging content, such as video testimonials and highlights of retailers in the news. The new marketing strategy also incorporates a fresh new look with new visuals and consistent messaging across all elements.

Ace Hardware is well known for its superior customer service. In fact, "Ace... The Helpful Place" is the most recognized slogan in the home improvement industry. The company offers an attractive business opportunity, ranking on Entrepreneur Magazine's annual top 500 franchises. The overall goal of the marketing strategy is to promote the Ace Hardware business opportunity across multiple channels and to attract high caliber retailer candidates through website optimization.

Dwight Gould, CEO of Aviatech, expressed delight in having the opportunity to forge a relationship with Ace's iconic brand. "We couldn't be more pleased to do business with a leading company like Ace Hardware." Gould went on to say, "We're honored that they've entrusted us to increase their online visibility. Our team is excited to build awareness for Ace Hardware's business opportunity and take an active part in increasing the number of new stores being opened."

About Aviatech
Founded in 2001, Aviatech is a San Diego-based full service advertising agency specializing in digital and integrated marketing communications. Aviatech offers full creative and web design & development services, strategic media planning and placement, search marketing, lead generation, social influence marketing, mobile marketing, and in-depth strategy metrics and analysis. The company is well known in the franchise, hospitality, and home service industries. For more information about Aviatech, please visit Follow us on Facebook at or visit our blog at

About Ace Hardware
For more than 85 years, Ace Hardware has been known as the helpful hardware store by both customers and communities. In 2010, Ace ranked "Highest in Customer Satisfaction among Home Improvement Stores for the Fourth Consecutive Year," according to J.D. Power and Associates. With 4,100 locally owned and operated hardware, home center and building materials stores, Ace is the largest hardware cooperative in the industry. Headquartered in Oak Brook, Ill., Ace currently operates 14 distribution centers in the U.S. and one in Shanghai, China, and its retailers' stores are located in all 50 states and more than 60 countries. For more information on Ace, visit


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