SOURCE: Aviatech

Aviatech

August 14, 2013 14:12 ET

Aviatech Nets Third AMY Award Nomination in a Row

SAN DIEGO, CA--(Marketwired - Aug 14, 2013) - Aviatech, Three-time nominated and two-time winner, of the Advertising and Social/Viral Marketing award from the San Diego chapter of the American Marketing Association, was recognized for the third time in as many years as a leader in their field. The full-service interactive advertising agency was nominated once again this year for the AMY Award in the category of Social/Viral Marketing. This recognition, combined with two first place finishes in the past three years clearly recognizes Aviatech's strength in digital and social media marketing.

"Aviatech has managed to stay at the cutting edge of the social movement by staying dedicated to understanding not only what is currently happening in the space but also staying in tune with what is coming," commented Kelly Maguire, Senior Director of Digital Strategy for Aviatech. 

This year's acknowledgment came on the heels of a student interest campaign done for Drexel University's Sacramento Campus. Before working with Aviatech, the University's Sacramento campus primarily used traditional and offline media for advertising and approached Aviatech looking for recommendations and strategies to reach students online. The ultimate goal of the campaign was to generate student enrollment in targeted programs. The resulting campaign raised student interest in targeted programs by more than 41 percent. Aviatech also found success in the amount of traffic that the site received with an increase of 58 percent and thousands more page views to specific sub-pages.

Aviatech first started their dominance in the Social/Viral Marketing category two years ago with an advertising game built for Mr. Rooter. The game, in the first month alone, saw 28,397 game plays, 8,187 viewings of the video at the end, 723 clicks to visit MrRooter.com and 918 users shared the game with friends. 2012 saw Aviatech win the award with a highly successful Facebook ads campaign for Lenny's Sub Shop. During the seven days that the campaign ran, Lenny's saw a 17,630 person increase in their fan base, with an increase from 193 to 4,383 daily engaged users. All in all the campaign added one new fan every 14 seconds for the first 24 hours and one fan every 22 seconds over the next 24 hours.

The accomplishment of being nominated in the same category for three years in a row, not to mention winning the award twice, is no easy feat. The American Marketing Association is the largest marketing association in North America. It is a professional association for individuals involved in the practice, teaching and study of marketing worldwide. Through relevant information, comprehensive education and targeted networking, the AMA assists marketers in deepening their marketing expertise, elevating their careers and ultimately, achieving better results.

When asked about how to concept, implement and measure an award winning social campaign, Kelly Maguire stated that, "The key to a successful social campaign is understanding not only the wants and needs of your clients, but also what the audience will find value in, and then using the perfect network to deliver that social value."

Aviatech continues to provide the highest quality services to clients and is looking forward to winning more awards as they maintain their position as thought leaders in the industry. 

About Aviatech

Aviatech LLC is a full service Integrated Marketing Agency located in San Diego, CA whose services include research, creative design, interactive production, online and traditional media, video production, multifaceted lead-generation campaigns, and results driven strategic social media. For more information on Aviatech, please visit http://www.aviatech.com

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