STOCKHOLM, SWEDEN--(Marketwire - Feb 26, 2013) -
- DJ/producer and artist Avicii curated nearly 13,000 submissions from
than 4,000 people in 140 countries, then created the final song in his
- Ericsson is participating in the project as an example of new business
models and collaborative environment in the Networked Society
- The song is now available at www.aviciixyou.com
Illustrating the full effect of a collaborative, networked society, the DJ,
producer and artist Avicii has released the crowd-sourced song, created out
the world's largest music collaboration of its sort. The collaboration is
partnership with Ericsson (NASDAQ: ERIC), At Night Management, and Universal
The Avicii x You project ran for nearly seven weeks and hosted online
submissions of musical snippets from more than 4,000 artists from around
world. Avicii selected weekly semi finalists and fans voted for the final
and beats, which Avicii used to create a finished track in his studio in
Angeles. Sounds on the site have been played almost a million times.
The project demonstrates the full transformation of the music industry in a
Networked Society. Until now, the entertainment industry has relied on the
fundamental assets of mobility, broadband and cloud for distribution and
consumption. This project shows the relevance of those assets also in
At the world premiere event at Mobile World Congress 2013 in Barcelona,
President and CEO Hans Vestberg presented the project. He said: "I am
to see the possibilities and the creativity come alive into one song
Avicii and all the fans. It starts a flow of thinking for all industries to
re-invent the way they collaborate across time and borders. Music is one of
first industries being transformed by networking, collaboration and new
technologies. We now see TV, publishing and the whole entertainment
going down the same path."
Social technologies are now a central part of everyday life and work.
Crowdsourcing is a strong trend which leads to change in organizations and
enables new ideas to turn into products, according to Ericsson's
Onstage, Avicii said: "I think it's cool that people will be able to hear
track on the radio and know that they've all been part of creating it. Five
years ago, this would not have been possible and now we have the whole
collaborating. Imagine what will happen in five, ten years from now when
everyone everywhere is connected."
Per Sundin, Managing Director of Universal Music Sweden, says: "I am proud
a part of the Avicii x You project, a project that shows what we can do by
working together and using the technologies to push the boundaries in our
industry. It will be very interesting to continue to follow this project as
release the track."
During Mobile World Congress 2013 in Barcelona, Ericsson showcases its
technology and services leadership for the Information and Communications
Technology industry. Our solutions deliver superior network performance in
field, enable complete customer experience management, simplify and
operations workflows thereby leading to operational excellence. We show how
Networked Society comes to life -- what it will mean for the industry and
will enable our customers to capture growth opportunities.
NOTES TO EDITORS
Photos from the launch will be published at www.ericsson.com/press during
evening Central European Time.
From Feb 27, the song will also be available on Spotify, iTunes and Vevo.
Ericsson sets tone for new music trends in project with Avicii:
Ericsson ConsumerLab's insights come from a global research program. Every
it interviews 100,000 people in more than 40 countries and 15 megacities,
statistically representing the views of 1.1 billion people. Read more on
Ericsson ConsumerLab at www.ericsson.com/consumerlab
Download high-resolution photos and broadcast-quality video at
Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely,
sustainable societies around the world.
Our offering comprises services, software and infrastructure within
and Communications Technology for telecom operators and other industries.
more than 40 percent of the world's mobile traffic goes through Ericsson
networks and we support customers' networks servicing more than 2.5 billion
We operate in 180 countries and employ more than 100,000 people. Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's
sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
OMX, Stockholm and NASDAQ, New York stock exchanges.
Avicii's 'X You' track unleashes the power of networked entertainment:
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Source: Ericsson via Thomson Reuters ONE