SOURCE: Version 2.0 Communications

Version 2.0 Communications

May 02, 2012 09:00 ET

Avid Names Version 2.0 Communications NA Public Relations Agency of Record

BOSTON, MA--(Marketwire - May 2, 2012) - Version 2.0 Communications today announced that Avid® Technology, a market leading creator of digital audio and video technology, has selected the Boston-based company as its North American public relations agency of record. In this capacity, Version 2.0 will create corporate and brand awareness programs as well as thought-leadership initiatives that will support Avid's robust product portfolio and continue to distinguish the company's innovation and vision.

Avid selected Version 2.0 based on its need for a communications firm that could work as a seamless extension to the company's internal marketing and public relations team. Moreover, Version 2.0 possesses the critical industry expertise and strong relationships with bloggers, media and analysts that Avid needs to continue leading in a crowded market.

"The addition of Avid to our growing roster of national and international clients marks a momentous growth period for our agency," said Maura FitzGerald, partner and co-founder at Version 2.0. "We pride ourselves on our ability to couple the most strategic communications counsel with proven execution for the industry leaders who comprise our client roster. We're looking forward to a long and mutually beneficial relationship with Avid."

For more information about Version 2.0's work, visit its case study page here.

About Version 2.0 Communications
Version 2.0 Communications is a public relations and digital communications agency that specializes in fueling growth and facilitating transformation. Our skilled professionals leverage their years of experience, influencer relationships and innovative, creative and effective communications programs to achieve results that dominate their markets. Version 2.0 works with a broad spectrum of clients from large consumer brands to professional services organizations and technology innovators. Our global reach allows us to design, manage and implement coordinated communications programs that are modified to drive the greatest impact.

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world -- from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid's most influential and pioneering solutions include Media Composer®, Pro Tools, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid® Studio. For more information about Avid solutions and services, visit, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.