Avita Beverage Company Shareholder Update

IRVINE, CA--(Marketwired - Jul 22, 2016) - Executives of Avita Beverage Company LLC., a subsidiary of iBrands Corporation, Inc. (OTC PINK: IBRC), update shareholders and potential shareholders as they march forward with progressive changes.

Avita Beverage Company will continue to operate as an independent entity out of their Corporate Headquarters in Los Angeles, California. The office in LA is the home base for the expanding West Coast sales team and internal operations. The bottling, logistics and Mid-West sales office will remain in Roscommon, MI.

The corporate structure of Avita is currently being changed from a Delaware LLC to a Wyoming C Corporation. "This will help us stand on our own and be prepared for our ultimate goal of becoming an independent public company," said Clinton L. Stokes III.

Mr. Stokes went on to talk about the sales strategy of Avita: "The main reason we merged with iBrands is because of the many sales channels they have in the convenient store space. We have become the 'go to' water for first responders in crisis, so it makes sense to have the same water available at any convenient store to take advantage of that exposure. We will continue to partner with celebrities to bring awareness and real help when a crisis or natural disaster strikes. We will live up to our mission of giving everyone in need access to clean, healthy drinking water." Avita is also working to renew several of the NBA and MLB sponsorship contracts. Having been the only bottled water at Dodger Stadium for two consecutive seasons really helped the publicity and exposure for the Avita brand.

The executive team will be led by Clinton L. Stokes III as the CEO and Ken Mayeaux as the COO, with an outstanding support team in place for administration and a Board of highly qualified individuals with a track record of business success. The operational expertise of Avita's management team, coupled with the marketing and distribution channels of iBrands, will catapult Avita's brand awareness and drive consumer demand, making it one of the most recognized names and highly sought after products in the Premium Bottled Water space.

About iBrands Corporation, Inc.:

Headquartered in Irvine, California, iBrands Corporation, Inc. engages in the manufacturing and distribution of Ultra-Premium Vapor and Beverage products. The company offers a wide variety of Vapor Products, E-Liquids and Natural Beverages that are made in the USA.

Safe Harbor Statement:

This press release may contain forward looking statements and or observations which are based on current expectations, forecasts, and assumptions that involve risks as well as uncertainties that could cause actual outcomes and results to differ materially from those anticipated or expected, including statements related to the amount and timing of expected revenues as well as any payment of dividends on our stock, statements related to our financial performance, expected income, distributions, and future growth for upcoming quarterly and annual periods. These risks and uncertainties include but not limited to information as contained within the Company's most current quarterly reports, annual reports, and or other such filings as may be accessed through the OTCBB website. Furthermore, the Company disclaims any intention or obligation to update or revise any such forward looking statements, whether as a result of new information, future events, or otherwise. We have incurred and will continue to incur significant expenses in our expansion of our existing as well as new product lines noting there is no assurance that we will generate enough revenues to offset those costs. Additional product offerings may expose us to additional legal and regulatory costs and unknown exposure(s) based upon the variables as associated with the general business channel we are operating in, the impact of which cannot be predicted at this time including risks as associated with our product and recent FDA pronouncements. Additionally, our 1-A registration statement will generate additional free trading shares to the marketplace at a pre-determined price which may impact our share pricing within the OTC marketplace in a manner that we cannot predict.