SOURCE: Avitae Caffeinated Water

Avitae Caffeinated Water

April 16, 2013 10:51 ET

Avitae Energizes Team for Growth

Caffeinated Water Company Taps Industry Vet, Norman E. Snyder to Lead Company's Growth

CLEVELAND, OH--(Marketwired - Apr 16, 2013) - Avitae USA, LLC announced today the hiring of Norman E. Snyder as the Company's new President, CEO to help reorganize and re-launch the all natural caffeinated water Company and oversee the operation's growth strategy, staffing, distribution and sales.

Avitae Caffeinated Water will leverage its position as a healthier alternative to diet soda, coffee, sugary sport drinks and energy drinks as more consumers trend toward healthier beverages. "I'm enthusiastic about the opportunity for continued and steady growth for Avitae," said Snyder. "We understand consumers' demand for all natural, better for you products that can enhance performance throughout the day and we plan to build our franchise on the fact that we deliver on that need."

Avitae offers consumers purified water with two different levels of natural caffeine; 45 mg, the equivalent amount of caffeine as a diet soda, and 90 mg, the equivalent amount of caffeine as a cup of coffee. Avitae Caffeinated Water contains zero calories, no sugars or artificial ingredients.

"We're thrilled to have an experienced beverage executive like Norm leading our Company," said Larry Pollock, Avitae's Board Chairman. Snyder wasted no time in restructuring Avitae's team, recently hiring 7 new sales and marketing personnel including, 25-year vet Tim Adam as Vice President of Sales and Tapan Shah as Director of Marketing along with other industry veterans with experience at SoBe, Vitaminwater, Fuze and DPSG. "I am excited that we were able to build a strong team that has succeeded at top tier, emerging beverage companies," said Snyder. "They all know about success and winning."

Founded in 2008, Avitae is distributed predominantly throughout the Midwest and Mid-Atlantic regions with chain authorizations in Giant Eagle, Meijer, Heinen's, Giant, Wegman's, Safeway, Speedway and Walgreen's.

About Avitae:

Avitae Caffeinated Water is the leading caffeinated water company in the U.S. and seeks to provide consumers a better alternative to less healthy caffeinated beverages and sugary drinks. Avitae vows to provide the healthy hydration you need with the caffeine lift you want. Avitae Caffeinated Water is currently offered in 45 mg and 90 mg caffeine amounts for all lifestyles. More information is available at

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