SOURCE: Avocent Corporation

May 18, 2007 14:20 ET

Avocent and Gas Station TV Partner to Deliver First Wireless HD Digital Signage Marketing at the Gas Pump

HUNTSVILLE, AL -- (MARKET WIRE) -- May 18, 2007 -- Avocent Corporation (NASDAQ: AVCT), today announced a key customer partnership with Gas Station TV (GSTV), the leader in digital signage marketing entertainment, providing programming through video monitors and speakers integrated into gas station pumps at leading gas retailers. Avocent's wireless HD distribution technology eliminates the need to install costly additional wiring to deliver news and advertising content to each gas pump display. GSTV brings extensive media expertise to the digital signage industry with entertaining and engaging programming for the mobile consumer.

"Consumers spend, on average, four and a half minutes at the gas pump with nothing to do. Using Avocent's wireless HD technology for enhanced video and audio at the gas pump allows GSTV to offer superior digital signage to consumers when refueling," said David Leider, CEO of GSTV. "We're excited to be the first and only gas station television network to use Avocent's Emerge™ MPX 1000 HD multipoint extender solution. This effort combines GSTV's media expertise and Avocent's digital signage technology for a unique solution to meet the growing demand for highly tailored, personalized marketing to consumers at the gas pump."

Avocent's Emerge™ MPX1000 media distribution system is able to deliver a synchronized stream of high- definition computer graphics or video and associated audio from one source to as many as eight display devices. Manageability is provided through an onboard web interface and device control is accommodated through extension of serial, IR and HDMI control data. The Emerge MPX1000 extender solution supports VGA and HDMI/DVI digital video and audio signals.

"We are pleased to work with GSTV and their use of the Emerge MPX1000 HD Multipoint Extender," said Mitch Friend, senior vice president and general manager of Avocent. "This relationship demonstrates Avocent's continued leadership in offering wireless connectivity products to those companies who need 'best in class' digital signage to reach their customers."

The Emerge MPX1000 extender solution provides ideal connectivity for professional audio and video applications that require moving high-definition quality content from one source to multiple destinations. High resolution VGA or HDMI/DVI computer graphics up to 1280 x 768 resolution, and HD video including 720p are supported. The MPX1000 extender solution delivers video and audio over standard 10/100 wired Ethernet or wirelessly through walls up to 150 feet, or up to 1000 feet line-of-sight with optional directional antenna. Audio-video synchronization is maintained at each display and all wirelessly connected receivers remain in lock step. Demonstrations of the Avocent wireless VGA and HDMI/DVI distribution system will take place at the Digital Signage Expo booth (#815) in Chicago, IL, May 16 - 17.

About Avocent Professional A/V Products

Avocent delivers professional A/V products that provide connectivity, switching, extension, monitoring, and control for serial, video, and audio data. Avocent's solutions enable A/V industry professionals who serve retail, medical, digital signage, hospitality, A/V, and broadcasting markets to benefit from innovative technologies designed to meet the needs of industry applications.

About Gas Station TV

Gas Station TV is an IP-based digital television network at the pump. Captive consumers are engaged for 4 1/2 minutes during their pump transaction with nothing to do. There is only one channel, no remote controls, DVRs or PC multitasking. GSTV provides a programming experience with select content from the ABC Television Network, as well as local news, weather, traffic, and sports to engage users and enable marketers to connect with mobile consumers like no other media. The content, programmed for a highly desirable and captive audience, can be specifically tailored to geography and time of day. Currently on over 1,000 screens in multiple top 10 markets, Gas Station TV will be on over 6,000 screens at leading gas retailers in the Top 10 DMAs in 2007. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for participating gas retailers. Please visit www.gstv.com for more information.

About Avocent Corporation

Avocent delivers IT operations and infrastructure management solutions for enterprises worldwide, helping customers reduce the cost and simplify the management of complex IT environments via integrated, centralized in-band and out-of-band hardware and software. Through LANDesk, Avocent also is a leading provider of systems, security, and process management solutions. Additional information is available at: www.avocent.com.

Forward-Looking Statements

This press release contains statements that are forward-looking statements as defined within the U.S. Private Securities Litigation Reform Act of 1995. These include statements regarding market opportunity, product development, engineering and design activities, and product availability and operability. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from the statements made, including the risks associated with general economic conditions, risks attributable to future product demand, sales, and expenses, risks associated with product design efforts and the introduction of new products and technologies, risks associated with reliance on a limited number of component suppliers and single source components, and risk associated with obtaining and protecting intellectual property rights. Other factors that could cause operating and financial results to differ are described in Avocent's reports on Form 10-K and 10-Q filed with the U.S. Securities and Exchange Commission.

Avocent, the Avocent logo and Emerge are trademarks or registered trademarks of Avocent Corporation or its affiliates. All other trademarks are the property of their respective owners.

HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.

Contact Information

  • Media Contact:

    Avocent Corporation
    Matt Nelson
    (256) 430-4000
    Email Contact