Panasonic Canada Inc.

Panasonic Canada Inc.

November 23, 2006 09:13 ET

Avoid a festive faux pas – give batteries with your gifts

Good gifting etiquette that’s easy on the environment and the pocketbook

Attention: Assignment Editor, Environment Editor, Lifestyle Editor, Tech/Telecomm Editor TORONTO, ONTARIO, MEDIA RELEASE--(CCNMatthews - Nov. 23, 2006) - In an age of instant gratification, nothing squashes a seasonal smile like receiving a gift that can't be used right away. According to a recent Panasonic/Decima survey, 61 per cent of Canadians are familiar with this annoying inconvenience, having received battery-operated gifts without the batteries. Exclusive to Canada, Panasonic's new rechargeable R2 Technology™ batteries is the gift that keeps on giving. Representing the second-generation of NiMH battery, R2 technology provides an ideal power solution that's ready to use right out of the package.

High drain, battery-operated gifts such as MP3 players, digital cameras, or electronic toys and gadgets are popular choices on holiday wish lists. In today's tech-savvy culture, one might even argue that giving an electronic present without batteries could be considered a breach of gifting etiquette.

"Whether you're ready to play with a new gift, snap the perfect holiday photo, or listen to your favourite Holiday song, it's very frustrating to find your batteries are dead, or that you don't have any on-hand," says Corrine Howard, Product Manager, Panasonic Canada. "R2 batteries are an ideal choice because they can be used instantly, last longer and stay stronger than disposables or other rechargeable batteries."

It's the most wasteful time of the year
Like the song goes, "it's the most wonderful time of the year"; however, the vast majority of Canadians (86 per cent) agree that the festive season is also the most wasteful.

Consumers dreaming of a "green" festive season will be interested to know that just one package of four AA rechargeable R2 Technology™ batteries offer the same amount of power as buying 4,000 ordinary alkaline batteries. R2 batteries can be charged up to 1000 times, making them an environmentally friendly power solution. In fact, rechargeable batteries also represent a wallet-friendly solution. At an average cost of $5.00 per pack, it would cost approximately $5,000.00 in disposable alkalines to deliver the same amount of power available from a one-time purchase of a rechargeable battery kit.

"From food to wrapping paper and even batteries, holiday excess can take its toll on the environment," points out Howard. " Stocking up on rechargeable batteries before the season is not only a small way to make the holidays green, but over time it's also easier on the pocketbook."

Recharge and reuse
Unlike many rechargeable brands, R2 Technology batteries can be used right out of the package, just like ordinary disposable batteries. They feature a super low self-discharge rate and retain up to 80 per cent of their charge even after six months in storage. Instead of charging your batteries before use, R2 Technology batteries should be charged after use and prior to storage - so they will stay charged and ready when you need them.

R2 Technology NiMH batteries are available in AA and AAA sizes, with a manufacturer's suggested price of $24.99 for a pack of four. Full kits with charger are available starting at a manufacturer's suggested price of $49.99 up to $79.99.

Panasonic batteries are marketed in Canada by Panasonic Canada Inc. (PCI). PCI is a principal Canadian subsidiary of Matsushita Electric Industrial Co., Ltd., (MEI) of Japan, one of the world's largest producers of electronic and electric products for consumer, business, and industrial use. All prices are in Canadian dollars. Consumers seeking more information on the company's products can call Panasonic's Customer Care Centre at 1-800-561-5505 or access Panasonic's home page at
/For further information: Nicole Paara/Amy Gillespie, Environics Communications
416-969-2831/416-969-2714 IN: TECHNOLOGY

Contact Information

  • Nicole Paara, Environics Communications
    Primary Phone: 416-969-2831