SOURCE: Kony Solutions

Kony Solutions

October 13, 2010 09:00 ET

Avoiding the Mobile Money Pit: The Top Five Don'ts for Creating a Mobile Offering

Kony Solutions Offers Insights Into Common Missteps Companies Should Avoid When Developing a Mobile Strategy

SAN MATEO, CA--(Marketwire - October 13, 2010) -

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"Getting Mobile Right: The Unspoken Gotchas" Presentation


  • According to comScore, there are more than 45 million smartphone and tablet users nationwide. This mobile explosion has prompted companies to cater to these users by introducing new mobile offerings
  • With many major brands introducing new mobile apps and sites, companies must avoid the common potential pitfalls in order to maximize their investment and stay competitive
  • Kony Solutions, Inc., the mobile application platform provider with Write Once, Run Everywhere technology, offers five "don'ts" for companies planning their mobile offering and looking to optimize their mobile offering and investment

With more than 45 million smartphone and tablet users nationwide and ABI Research predicting that 6 billion mobile applications will be downloaded this year alone, companies are focusing more than ever on their long-term mobile strategy. From identifying the mobile needs of their target consumers, to selecting the right vendor to help execute a ubiquitous mobile deployment, companies have many difficult choices to make when creating a mobile offering, and must avoid several risky pitfalls during the planning stages. These mobile mistakes can result in the loss of capital, alienation of customers, as well as delays to the development and launch process. 

"The mobile landscape is changing so rapidly, and new devices are being introduced so quickly, that it just isn't possible for a CEO, CMO or CIO to plan their mobile offering in a vacuum," said Raj Koneru, CEO of Kony Solutions, Inc., the mobile application platform provider with Write Once, Run Everywhere technology.

"Further, the mobile world has become much more competitive over the past year. More and more major brands have realized the importance of a mobile offering, so for a company to succeed with mobile in 2011, they have to be sure to avoid the rookie mistakes that can cost a company significant ROI. The good news is that companies don't have to plan their mobile offerings alone -- an experienced mobile vendor can optimize their investment and ensure they're up-to-date on all the latest mobile advancements, without falling into any of the mobile 'don'ts.'"

With experience designing, executing and maintaining mobile offerings for Fortune 500 companies across several verticals, including the retail, travel, media and financial services verticals, Kony Solutions outlines the top five "don'ts" to consider when developing your mobile strategy:

1. Don't Put All of Your Eggs in the iPhone Basket
While the iPhone continues to be a much buzzed about device, comScore recently reported that RIM actually continues to capture the most smartphone market share and the Android has actually surpassed Apple's iPhone. Companies who focus all of their mobile efforts solely on the iPhone thus risk ignoring a large share of consumers. A smart, fully integrated mobile strategy will leverage technology such as a single application definition to create a mobile offering that can be deployed across the breadth of mobile devices and operating systems.

2. Don't Forget: All Phones Are Not Created Equal
In a competitive mobile device market, manufacturers have introduced several device-specific unique capabilities to consumers. These consumers have come to expect mobile applications to leverage these functionalities to improve the user experience, including augmented reality or multi-tasking. Unfortunately, many vendors use a "lowest common denominator" approach to enable a mobile website or app to run on all devices. This practice can negatively affect consumer adoption rates. Instead, companies should work to enhance the functionality of each mobile operating system to deliver the highest levels of application performance and retain the powerful native capabilities of each device.

3. Don't Think Short Term 
While companies may be eager to launch a mobile offering immediately, it's also imperative to consider a mobile strategy from a long-term standpoint. What are the goals and objectives for the offering now, as well as in the future? Companies must consider how they can future-proof their investment against the continuous introduction of new devices and operating systems. To maximize a company's mobile budget, businesses should create a mobile roadmap, considering potential monetization opportunities from the get-go in order to build a sustainable mobile strategy.

4. Don't Rely Solely on Mobile Web
Though it may be tempting to simply port a company's online website into a mobile website, the performance of this type of site just won't live up to consumer expectations. Smartphone users are increasingly savvy, and expect to be able to access company information on-the-go. Long download times via mobile web, as well as the need for constant online connectivity, can stunt adoption and consumer's access to a brand. A truly integrated mobile offering should give consumers the option to access mobile web, mobile, tablet and desktop applications, and even SMS campaigns.

5. Don't Underestimate the Mobile Headache
Many companies assume the work has been done once a mobile offering has been launched. However, in such a fragmented mobile landscape, new devices continue to be introduced to the market and companies must constantly refresh their mobile offerings in order to remain competitive across all devices. This kind of maintenance and upkeep, along with security, hosting, and reporting can be expensive and time consuming for a business. Be sure to work with a vendor that offers a complete end-to-end solution, with cost-effective hosting and mobile platform support. 

Keeping these "don'ts" top of mind, companies can ensure that they are equipped to plan their mobile strategy for 2011 and to select a compatible mobile vendor.

For more information on how to implement a long-term mobile strategy, please visit

About Kony Solutions
Kony Solutions enables Fortune 500 companies to offer consumers and employees feature-rich mobile applications in less time and at lower costs than any other solution available through the Kony Mobile Application Platform™. Leveraging a proprietary Write Once, Run Everywhere single application definition, applications are designed and developed just once, in a device independent manner, and deployed across multiple channels, including on-device applications, mobile web, SMS, web gadgets, desktop applications, and tablets. Kony's unique platform is proven to future proof a company's mobile investment by enabling applications to be changed once for all channels, ensuring faster adoption of new operating systems and standards as they are introduced, while eliminating maintenance, upgrade and future development costs.

For more information, please visit Connect with Kony Solutions on Twitter, Facebook and LinkedIn.

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