FT. LAUDERDALE, FL--(Marketwired - Oct 9, 2014) - Avoya Travel®, an American Express Travel Representative and one of the world's leading travel companies, today announced it has hired Piston as a new advertising agency partner. The new partnership will serve to accelerate Avoya's leadership position within the travel industry by leveraging Piston's best-of-class marketing expertise and experience.
"We are pleased to welcome Piston to the Avoya Travel family," said Sam McCully, Vice President of Marketing for Avoya Travel. "We're confident that Piston's best-in-class capability will help us deliver upon our aggressive growth strategy and plan for the future."
Piston will provide creative and media support as part of Avoya's long-term strategy of strengthening the brand through innovation and technologies that enhance the customer experience. As the brand continues growing and reaching new consumers, Avoya's focus will remain centered on a very important principal: changing the way people purchase vacations.
"We are delighted to partner with a company that has such a rich heritage in innovation and leadership within the travel category, and we look forward to applying Piston's industry-leading experience in accelerating the growth of Avoya," said Piston President and co-founder, John Hartman.
About Avoya Travel:
Avoya Travel® has a long-standing reputation for being one of the world's largest and most innovative travel companies. As an American Express Travel Representative for more than 25 years, Avoya is deeply committed to Integrity and Professionalism™, service, and value in every aspect of planning cruises and vacations. With an elite network of independently owned and operated travel agencies, Avoya provides exclusive discounts, amenities, and first-class customer service to travelers worldwide. For this, Avoya has received numerous accolades, including being named 'Travel Agency of the Year', by Norwegian Cruise Line, Royal Caribbean, Celebrity Cruises, Carnival Cruises, American Express, Oceania Cruises, and more.
Travel agency owners and experienced professionals interested in growing their businesses should contact Avoya Travel at 800-521-2597 or visit www.JoinAvoya.com. Travelers interested in booking their next vacation with Avoya Travel, should call 800-753-1463 or visit www.AvoyaTravel.com.
About Piston:
Piston is a full-service digital agency located in New York and San Diego. Piston creates successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities for clients for clients such as Cars.com, Oakley, Intuit, Lancôme, Giorgio Armani, and many more. www.pistonagency.com
Contact Information:
Media Contact:
Lauren Tait-Davis
Senior Manager of Media and Industry Relations
Avoya Travel
(760) 305-5060 x22201