September 10, 2008 10:00 ET

AVST Points to User Experience as Key Driver and Product Differentiator

Company Records CallXpress User Prompts at Historical Trident Studios in the UK

FOOTHILL RANCH, CA--(Marketwire - September 10, 2008) - Trident Studios, a British recording studio located in London's Soho district, is the home to many of the world's most popular recording artists including The Beatles and Elton John. Today, some 40 years after The Beatles recorded "Hey Jude," Applied Voice & Speech Technologies, Inc. (AVST) has used the studio to record the British voice prompts for the next version of its flagship Unified Communications product line, CallXpress®.

According to AVST, it's the attention to detail that sets CallXpress apart from the competition and is a key product differentiator. An example of this detail is in the recent recordings of the CallXpress voice prompts, which took place in Trident Studios. For companies using British prompts on an Octel® legacy voicemail system, AVST has secured an exclusive agreement with the voice talent who originally recorded Octel's voice prompts. The result is a seamless migration for end users that have grown accustomed to their old Octel system as they transition to CallXpress.

"We focus on the details, such as voice prompts, because we know it's the small things that make a big difference to our customers," said Paul Cheslaw, AVST Vice President and General Manager, EMEA.

AVST chose the historical studio to record the voice prompts for the international version of its product line because of their commitment to the customer experience. AVST prides itself on offering the most flexible Unified Communications platform on the market and an integral component to that flexibility is the telephone user interface.

The enterprise communications landscape is in a state of perpetual change. Many of the most popular legacy voicemail systems have announced 'end of life' plans leaving thousands of companies looking for a replacement solution. AVST's CallXpress has become one of the industry's most popular replacement technologies for legacy voicemail systems. The main reason for its popularity is due to AVST's commitment to the customer experience. CallXpress integrates with over 250 PBX's from circuit-switched to packet-switched IP environments, offers advanced call processing and voicemail functionality while providing next generation communication capability and emulates the telephone user interface to minimize training. The result is that CallXpress has become widely known as the most user-friendly Unified Communications solution available.

"CallXpress helps companies transition to Unified Communications by offering the telephone user interface, and in the case of our UK customer base, the same familiar voice used on the 'end of life' Octel system," said Tom Minifie, AVST Vice President of Product Management. "The ability to emulate legacy voicemail solutions for end user ease-of-use, yet provide the next level of features and functionality that support the growing communications needs of a business, has made CallXpress a very popular choice."

CallXpress provides enterprises around the globe with a single, comprehensive solution that offers all of the components of a full Unified Communications platform. This includes world-class call processing, voicemail, unified messaging, fax, notification and speech-enabled personal assistant and automated attendant capabilities.

As to Trident Studios and the important role it plays in the latest CallXpress voice prompts, Cheslaw summarizes, "Our first commitment is to the future of CallXpress for our global customer base. Recording the British prompts at Trident Studios is just one example of the attention to detail that we pay to all aspects of the product. And let's be honest, if it's good enough for John, Paul, George and Ringo it's good enough for us."

About AVST

Applied Voice & Speech Technologies, Inc. (AVST) is a leading developer of communications solutions for businesses of all sizes. Through its world-class unified communications platform, CallXpress®, AVST offers the industry's most powerful suite of second generation communications solutions including advanced call processing, voice messaging, unified messaging, fax, notification, and speech-enabled personal assistant (including automated attendant and hands-free mobile worker access).

The CallXpress unified communications platform is designed to facilitate the enterprise migration from legacy TDM call processing and voicemail solutions to IP-enabled unified communications by delivering the interoperability, scalability, feature depth and flexibility, and administrative capabilities that enterprise IT and Telecom teams are demanding.

Headquartered in Orange County, Calif., AVST maintains facilities in Seattle, Wash. and the United Kingdom and has remote sales offices across the United States. With more than 40,000 systems installed worldwide, AVST's unified communications solutions are sold and supported internationally by an extensive network of resellers and OEM partners. For more information contact Denny Michael, Vice President of Marketing, at 949-699-2300 or access the company's website at

Contact Information

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    Dena Grigas
    Lages & Associates
    (949) 453-8080