SOURCE: Avvo, Inc.

July 10, 2008 15:05 ET

Avvo Expands Into New Jersey, Connecticut and Maryland

Expansion of Attorney Ratings and Profiles Marks Nine State Launches in Second Quarter 2008

SEATTLE, WA--(Marketwire - July 10, 2008) - Avvo, Inc. (www.avvo.com), the only free website that empowers consumers to handle their legal matters with confidence, announced today that it has expanded its Avvo Ratings and Avvo Profiles to include every attorney in the states of New Jersey, Connecticut and Maryland. The new ratings and profiles are immediately available for consumers to view and for lawyers to claim and update for free.

In the second quarter of 2008, Avvo also expanded to include Avvo Ratings and Profiles on attorneys in the states of Colorado, Florida, Massachusetts, Michigan, Oregon and Wisconsin. Avvo attorney profiles are now available in 18 states and the District of Columbia, and cover approximately 80 percent of licensed attorneys across the country.

"Consumers are increasingly using the Internet and its new user-friendly technologies to inform their decisions about which lawyer to hire, and this trend is quickly impacting the legal marketplace," said Mark Britton, Avvo CEO and a 16-year attorney who was previously general counsel at Expedia.com. "Avvo makes it easy for lawyers to take advantage of this shift by giving every lawyer a free online presence where they can showcase their work and attract new clients."

Avvo offers consumers more information and better guidance about lawyers than has previously been available in one place through its Avvo Profiles and Avvo Ratings features. Avvo rates and profiles every lawyer including attorneys' practice areas, work experience, industry recognition, and disciplinary sanctions. Avvo also aggregates and displays client reviews submitted by consumers and peer reviews submitted by attorneys.

In addition, Avvo offers Avvo Answers, a free question and answer forum where people can ask attorneys -- anonymously if desired -- any legal question and attorneys can provide a personalized answer. Each answer is accompanied by an attorney's picture and a link to his or her Avvo Profile and contact information. Since its launch in December 2007, Avvo Answers has received thousands of consumer questions with nearly a 90 percent response rate from attorneys.

"Avvo offers consumers an unprecedented ability to understand which attorney may best fit their needs while allowing great lawyers to shine," said Lou Andreozzi, a New Jersey-based lawyer, Avvo advisory board member and former CEO of LexisNexis North American Legal Markets. "Avvo Ratings and Profiles set a new standard for legal industry transparency and have pushed the industry in a more positive direction for consumers and lawyers during the past year."

Attorneys can claim their Avvo Profiles for free individually or via Avvo's "Firm Claim" feature, which allows multi-lawyer law firms to claim their lawyers' profiles in one easy step. After claiming their profiles, attorneys or their administrators can update the Avvo Profiles with as much information as they want, as often as they want. Also, they can endorse other lawyers and participate in Avvo Answers. Claiming an Avvo Profile enables attorneys to further enhance their visibility and reputation online to attract new clients.

About Avvo

Avvo is the only free website that empowers consumers to handle their legal matters with confidence. Avvo rates and profiles every lawyer to help consumers choose the right lawyer, and also offers client reviews, peer endorsements, attorney disciplinary records, and a question and answer forum ("Avvo Answers") where consumers can anonymously ask attorneys any legal question and receive personalized answers. Avvo gives every attorney a free online profile and an opportunity to give and receive peer endorsements. The website currently includes profiles and ratings on every licensed attorney in Arizona, California, Connecticut, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, New Jersey, New York, Ohio, Pennsylvania, Texas, Washington and Wisconsin, and will be adding more states throughout 2008. Founded in early 2006, Avvo is privately held, with funding from private investors, Benchmark Capital and Ignition Partners. For more information, visit www.avvo.com.

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