SOURCE: BPA Worldwide

October 15, 2009 11:58 ET

Award: HELLO! Middle East wins BPA Worldwide's inaugural house ad contest

SHELTON, CT--(Marketwire - October 15, 2009) - BPA Worldwide has announced Motivate Publishing's HELLO! Middle East has been awarded 1st prize in the global media auditor's inaugural House Ad contest.

Members of BPA's Media Managers Committee selected the HELLO! house ad from among 30 entries. HELLO! Middle East will receive a plaque as well as a coupon for $1,000 worth of future BPA services.

"We were delighted to receive this recognition of our commitment to the circulation audit process," said Ian Fairservice, Managing Partner and Group Editor of Motivate Publishing upon learning the news of the winning entry. "Motivate Publishing has championed this initiative in the [Middle East] region and auditing is now gaining importance with advertisers who recognize the value of being able to qualify their investment."

BNP Media took second place with its "Apples to Apples" house ad and Motivate's "Clown" ad garnered third place.

BPA president and CEO Glenn Hansen extended thanks to all of the media owners who participated in the House Ad contest. "The creativity and messaging of the ads was truly outstanding," he said. "We hope publishers will continue to utilize their house ads as they promote the value of audited media to advertisers and media buyers."

BPA will hold the 2nd annual House Ad competition in mid-2010.

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