Pattison Outdoor Advertising



Pattison Outdoor Advertising

February 25, 2014 05:59 ET

Award-Winning Artist Cybèle Young's Children's Books Brighten PATTISON Screens Across Canada

TORONTO, ONTARIO--(Marketwired - Feb. 25, 2014) -

Editor's Note: There is a photo associated with this release.

PATTISON and Kids Can Press are pleased to announce that Cybèle Young's Governor General's Award-winning children's picture book, Ten Birds, and its recently published companion, Ten Birds Meet a Monster, will be featured on PATTISON Onestop digital screens across Canada as part of PATTISON's ongoing Art in Transit programme. These beautifully layered stories will be revealed sequentially page by page in a series of spots on PATTISON Onestop screens in Ontario residential networks and in shopping centres across the country from March 3 to April 11, 2014.

Written and illustrated by Cybèle Young, Ten Birds is a witty story that highlights ingenuity, common sense and the inadequacies of labels in a rich alternative world through intricate chiaroscuro pen-and-ink drawings. Young plays with shapes, shadows and sounds in the playful companion, Ten Birds Meet a Monster, drawing attention to the value of adventures and discoveries, teamwork and problem solving in this inventive counting book.

"These are the very first children's books to be presented by Art in Transit, and I'm excited to share the beautifully illustrated stories with children and adults alike," said Sharon Switzer, National Arts Programmer and Curator of PATTISON Onestop. "With our partners we've created a unique destination to enjoy a momentary and imaginative reprieve from our daily routines."

"Artists embrace any opportunity to share their work with a wider audience. That is one of the greatest appeals of the book format," said Cybèle Young. "It's an honour to have the pages of my children's books Ten Birds and Ten Birds Meet a Monster chosen by Art in Transit as works of art to be showcased in this unique format on PATTISON screens. This bold decision by curator Sharon Switzer validates my belief that the line previously defining 'what is art' is breaking down."

"We are always looking for new opportunities to get children reading, and this is a particularly unique and innovative way to bring our books to life," said Lisa Lyons Johnston, President of Kids Can Press. "We are delighted that Cybèle's beautiful Ten Birds and Ten Birds Meet a Monster are the first children's books selected for Art in Transit's groundbreaking arts and culture programme."

Ten Birds (Dix oiseaux) will appear on PATTISON Onestop screens in shopping centres across the province of Quebec in French translation, courtesy of Scholastic Canada.

Cybèle Young is an internationally renowned artist, represented by galleries in New York, London, Vancouver and Calgary. She studied sculpture and printmaking at the Ontario College of Art and Design in Toronto, Ontario, and has since been awarded over twenty arts grants and awards. Her exquisite paper sculptures reside in major collections around the world. Her art practice and family life have also inspired the creation of several children's books. Cybèle Young's Ten Birds, published by Kids Can Press, won the 2011 Governor General's Award for Children's Literature (Illustration). www.cybeleyoung.ca

About Kids Can Press

Kids Can Press is the largest Canadian-owned children's publisher. Its catalogue includes an award-winning list of over 600 picture books, nonfiction and fiction titles for young readers, including the worldwide bestselling Franklin the Turtle, Scaredy Squirrel and CitizenKid series. For over forty years, Kids Can Press has distinguished itself as a publisher of high-quality children's books, and continues this tradition with its digital publications, custom publishing partnerships and brand marketing initiatives. Browse Kids Can Press books at www.kidscanpress.com.

About PATTISON Onestop - www.pattisononestop.com

PATTISON Outdoor Advertising is Canada's largest Out-of-Home advertising company, serving over 100 markets coast-to-coast. PATTISON Onestop, a division of PATTISON Outdoor, is a world leader in the development and operation of Digital Out-of-Home Media (DOOH) for mass transit, mall, retail, hospitality, residential, office, and outdoor environments. Art in Transit represents PATTISON Onestop's ongoing arts and culture programme.

About Art in Transit - www.artintransit.ca

Art in Transit represents PATTISON Onestop's ongoing arts and culture programme, presenting thought-provoking projects that enhance our shared environment and transport commuters, shoppers and city-dwellers, if only momentarily, out of their daily routines.

To view the photo associated with this release, please click the following link: http://www.marketwire.com/library/20140224-800patt.jpg

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