Andrew Majtenyi

March 21, 2007 10:20 ET

Award Winning Canadian Designer Andrew Majtenyi Packed the House during L'Oreal Fashion Week for his Autumn/Winter Collection 'SMASH'

TORONTO, ONTARIO--(CCNMatthews - March 21, 2007) - Andrew Majtenyi, one of Canada's most progressive fashion designers, unveiled his provocative Autumn/Winter 2007 collection amid a packed house at the Liberty Grand in Toronto last week.

Hot off the heels of his London Fashion Week debut at the Metropolitan, Majtenyi assaulted the runway during L'Oreal Toronto Fashion Week with affected fabrics from exclusive Italian mills that specialize in creating multi-dimensional fabrics, mashed together in a collage of texture and sheen. This season's must-have tones of carafe, carbon, icy whites and stealthy metals exploded with shocks of chili pepper red. Soft romantic laces off-set the strong, structured pieces bringing the juxtaposition of feminine glamour and strict tailoring.

Majtenyi's A/W 2007 collection focused on shape and volume. Ample cuts on the bias along with precision laser-cut finishes and abstract button detailing were evidenced throughout. Outerwear included shimmering icy white over black swirl mini coats, floral cut swing coats with layer over layer detailing, mutton pleat coats and structured jackets. Artfully trimmed and plaketed pants collided with form flattering swing and panel dresses with flirty flared hems and godets. Crisp rear swing skirts were paired with blouses accented by voluminous lace sleeves. A seductive black pinstripe velveteen version of the manly suit rounded out the collection's offerings to the fashionable, statement-making woman.

"Majtenyi's collection ventured into high levels of originality with his use of concise materials and colours," says George Pimentel, Celebrity photographer, ImageWorks. "With his collaboration of filmmaking to fashion, he leaves me with no doubt that the future of Canadian Fashion is in great shape."

"Majtenyi's Autumn/Winter 2007 Collection proves his ability to catapult his creativity to higher levels with every piece he designs. His choice of fabrics and the exquisite cut and finish of each piece has every woman wanting him as their own personal designer," proclaims James Craig, Agency Director at W/M Models Inc. "His designs will become a Global Brand Essence worn by women around the world."

Majtenyi's surreal look at the work of the crash test dummy and America's fascination of the police chase formed the basis of the 'SMASH' theme, created as a film short that opened and closed the show. A combination of classical and trance music created a magnetic vibe as statuesque models, sporting make-up to look like crash test dummies, took to the runway. 'SMASH' was written and directed by Majtenyi and edited by Darryl Gold. It was shot in Ipstone, near London, England.

Majtenyi is one of the few Canadian designers who received the coveted nod from the British Fashion Council to show during London Fashion Week. As a result of that showing, he was asked to headline Zagreb Fashion Week in Croatia alongside leading design talents from Europe, Asia and Australia. Accolades for Majtenyi's work include receiving the prestigious Globe & Mail/Design Exchange Gold Award for fashion design last year and an honorable mention at the National Post/Design Exchange Awards in 2005.

Majtenyi's show was produced by Jann Coppen with creative direction from John Carter. Jewelry was provided by Rita Tesolin, footwear by Town Shoes and hair and makeup by L'Oreal. The packed, invite-only after party was held at the Ultra Supper Club where a second showing of the collection was met with cheers and exclamations "where can I buy that?"

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