SOURCE: Sabi, Inc.

Sabi, Inc.

April 14, 2009 00:01 ET

Award-Winning Computer Game From Sabi That Ignites a Child's Imagination Is Now Available at Target

KIRKLAND, WA--(Marketwire - April 14, 2009) - ItzaBitza -- a new type of drawing game for early readers -- is now available at Target stores. Recent winner of the coveted Parents' Choice Gold Medal, reviewers are saying, "ItzaBitza is a must-have addition to your home's interactive library."

ItzaBitza ( is a magical drawing game from Sabi, Inc. for Windows XP/Vista PCs that is ideal for pre-K, Kindergarten and first grade early readers. The game is now available at Target stores and has won the coveted Parents' Choice Foundation's Gold Medal (

ItzaBitza was created by Sabi, Inc. a startup spun off from Microsoft Corporation located in Kirkland, WA. ItzaBitza ignites a child's imagination by bringing whatever they draw to life. A uniquely magical component of ItzaBitza is Living Ink, which anticipates what a child is drawing. Living Ink provides a child with a magical experience when they see what they draw becoming the main objects within the game world.

"What is truly exciting," notes Margaret Johnson, Sabi's CEO, "is the sheer delight I've seen when a child reads a sentence by themselves for the first time. It is amazing to watch a child build their self-confidence."

As one parent noted: "Of all of the games I have seen over the past 30 years, this is one of the best for young kids. ItzaBitza helps them to practice reading (if they need help with a word they can mouse over it to have it read to them)."

The recommended age range for ItzaBitza is 4-8 year olds. The MSRP is $19.99. Sabi is offering $5 off purchases from Target during the month of April. More information on this offer can be found at ItzaBitza is also available for online purchase and download at

About Sabi, Inc.:

Sabi was founded and funded by Margaret Johnson -- a mom who was not satisfied with the computer games available to her children. More information on Sabi and ItzaBitza can be found at

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