SOURCE: ZELTIQ Aesthetics, Inc.

ZELTIQ Aesthetics, Inc.

April 05, 2016 09:00 ET

Award-Winning CoolSculpting® Procedure Now FDA-Cleared to Reduce Fat Around Bra Straps, on the Back and Underneath the Buttocks

Market-Leading Non-Invasive Fat Reduction Technology Now Treats More Problem Areas; Named "Best Non-Invasive Fat Reducer" by NewBeauty

PLEASANTON, CA--(Marketwired - April 05, 2016) - ZELTIQ® Aesthetics, Inc. (NASDAQ: ZLTQ), a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology, today announced that it received an expanded clearance from the U.S. Food and Drug Administration (FDA) for the treatment of visible fat bulges of bra fat, back fat and underneath the buttocks (also known as banana roll). The CoolSculpting® procedure is already FDA-cleared for treatment of the double chin (submental area), thigh, abdomen and love handles (flank).

"Our market research shows that excess body fat is a concern for 88% of U.S consumers. In fact, 69% indicate they are 'very bothered' by this issue," said Mark Foley, President and Chief Executive Officer of ZELTIQ. "Through an ongoing investment in R&D and clinical research, we continue to advance the technology and expand the applicability of our CoolSculpting platform. Our recently expanded clearance by the FDA further validates the clinical utility of our technology and further expands our leadership position in the non-invasive fat reduction space."

According to recent market research, 29 million people in the U.S. market alone are interested in CoolSculpting. Of these 29 million people: 12 million believe they have excess bra fat, 11 million believe they have excess back fat, and 9 million believe they have excess fat underneath the buttocks. The CoolSculpting procedure is proven to be safe and effective with over 60 peer-reviewed clinical papers and abstracts and supported by millions of treatments performed in over 70 countries around the world.

"My patients are bothered by excess fat in many different areas. Being able to treat fat on the back, around the bra straps and underneath the buttocks with CoolSculpting will represent a significant step forward for my patients," said Grant Stevens, MD, FACS, founder and medical director of Marina Plastic Surgery. "They are looking for noninvasive solutions to these particular problem areas, and CoolSculpting is my go-to solution."

NewBeauty, a recognized authority in the beauty industry, recently named the CoolSculpting procedure The Best Non-Invasive Fat Reducer in its Choice Awards' Supercharged category, which includes products and treatments that reach next-level status thanks to their powerful blend of ingredients and cutting-edge technology. The NewBeauty Choice Awards are a collection of the best beauty products, treatments, breakthroughs and beauty innovations. To ensure winners are both credible and covetable, every single product is vetted by NewBeauty editors, board members, industry experts and readers. This marks the third consecutive Choice Award for the CoolSculpting procedure.

The CoolSculpting procedure results in a noticeable and measurable reduction of fat in the treated areas, and the treated fat cells are gone for good. Most patients can start to see results as soon as three weeks following treatment, with the most dramatic results occurring over a period of one to three months. Every patient is unique, so patients are encouraged to talk to their physicians about a customized treatment plan as part of the initial consultation. Additional treatments in the same or multiple areas may enhance the desired aesthetic effect. 

The CoolSculpting procedure is available through an elite network of CoolSculpting Centers worldwide. Dermatologists, plastic surgeons and leading aesthetic specialists that offer CoolSculpting can be found at www.coolsculpting.com

About the CoolSculpting ®  Procedure

The CoolSculpting procedure is a non-surgical, clinically proven procedure that selectively reduces unwanted fat using a patented cooling technology. The CoolSculpting procedure is cleared by the FDA. The CoolSculpting procedure works by gently cooling targeted fat cells in the body to induce a natural, controlled elimination of fat cells without affecting surrounding tissue, and the treated fat cells are gone for good. Millions of CoolSculpting treatments have been performed by nearly 4,000 CoolSculpting systems in over 70 countries. Market research indicates up to a 95 percent customer satisfaction rate with the CoolSculpting procedure. The CoolSculpting procedure is available through an elite network of CoolSculpting Centers worldwide. Dermatologists, plastic surgeons and leading aesthetic specialists that offer CoolSculpting can be found at www.coolsculpting.com.

Be sure to follow CoolSculpting on Facebook, Twitter, Pinterest and YouTube.

About ZELTIQ ® Aesthetics, Inc.

ZELTIQ Aesthetics, Inc. is a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform. ZELTIQ's first commercial product, the CoolSculpting system, is designed to selectively reduce unwanted fat that may not respond to diet or exercise. The CoolSculpting procedure is based on the scientific principle that fat cells are more sensitive to cold than the overlying skin and surrounding tissues. It utilizes patented technology of precisely controlled cooling to reduce the temperature of fat cells in the treated area, which is intended to cause fat cell elimination through a natural biological process known as apoptosis. ZELTIQ developed the CoolSculpting procedure to safely, noticeably, and measurably reduce the fat layer.

Image Available: http://www.marketwire.com/library/MwGo/2016/4/5/11G091863/Images/BeautyChoice-f199081056a0b97e86493112be346712.jpg