SOURCE: Project6 Design, Inc.

Award-winning San Francisco Bay Area Graphic Design Firm

September 22, 2015 11:17 ET

Award-Winning Graphic Design Firm Launches Pet Owner Community Website

SAN FRANCISCO, CA--(Marketwired - September 22, 2015) - Top San Francisco Bay Area graphic and web design firm Project6 Design is pleased to announce the launch of a newly redesigned resource website for pet owners, Petwave is the definitive, one-stop resource for dog and cat owners on the web. Combining a comprehensive library of veterinarian-approved content with a full suite of community and pet health tools, Petwave helps visitors leverage information and the collective experiences of others pet owners to select and better care for companion dog & cats.

The Petwave website design presentation needed some serious grooming to reaffirm the brand's position as a trusted resource for up-to-date information on all things pet related. An outdated logo, look, and feel were compounded by an overly complicated site architecture. Additionally, new designs needed to allow space for advertisements on each page without appearing cluttered or distracting -- a challenge when factoring in traditional ad sizes.

In keeping with a friendly, helpful, trustworthy tone, Project6 Design started by crafting a logo and color palette that spoke to both health and lifestyle themes. The architecture was simplified into clearly defined sections for dogs and cats. Additional pages, such as Member Account and Community, were refined and refreshed. To ensure visitors could quickly find the information they need, we focused on creating intuitive user journeys and navigation points while featuring as much relevant information as possible on every page.

The new logo reflects Petwave's goal of stimulating online community among pet owners, using a discussion speech bubble to capture silhouettes of a happy dog and cat. A new, tidier navigation enables users to browse through the site or dig deep into sub-pages of content. Project6 was responsible for HTML5/CSS3 templates that offered a seamless experience across a multitude of devices with forward-thinking responsive design. The result is a welcoming, image-rich, and user-friendly site that positions Petwave heads and tails above the competition.

Project6 Design is an award-winning San Francisco Bay Area graphic design firm working with high-tech, retail, education, and nonprofit organizations. Our strategic process helps clients express their true brand character, solve complex usability problems, and drive business results. Our design firm's services include branding, print collateral design, and web design and development. Client brands include eBay, Gap, Stanford, CA Technologies, Old Navy, The Siebel Foundation, and many others. For more information, call (510) 540-8005, email: info(at)project6(dot)com or visit our website at

Image Available:
Image Available:
Image Available:

Contact Information

  • Contact
    Project6 Design, Inc.
    Esten Sesto
    (510) 540-8005 ext. 100