SOURCE: Project6 Design, Inc.

Project6 Design

August 07, 2014 12:30 ET

Award-Winning Graphic Design Firm Launches Responsive Website Design for San Francisco Bay Area Expert Car Buying Service

SAN FRANCISCO, CA--(Marketwired - August 07, 2014) - Top San Francisco Bay Area graphic and web design firm Project6 Design is launching an overhauled web presence for the successful online car buying service Cartelligent. The website's new design and development is already experiencing a dramatic increase in user engagement, thanks to a modern and responsive design enhanced by simplified site architecture. In addition, the implementation of Drupal as the Content Management System (CMS) has allowed Cartelligent the ability to quickly update their web content with ease.

Award-winning graphic design firm Project6 Design launched a responsive website on Drupal CMS for Cartelligent, a California based online car buying service that strives to make purchasing a new vehicle as enjoyable as driving one.

Cartelligent's previous website did not build credibility with their target audience or establish their web presence as a high-quality automotive service. Confusing navigation combined with outdated graphics and messaging resulted in a low search ranking and a lack of user engagement. To better position their brand to be recognizable for the personalized service they offer, they enlisted Project6 Design, one of the San Francisco Bay Area's best graphic design firms, for a complete overhaul of the Cartelligent web presence.

The overhaul began by updating and optimizing the website's metadata with unique keywords to improve their overall search ranking and visibility. To entice new visitors to stay, Project6 Design then began a complete restructuring of the site's architecture by first condensing their primary navigation down to three pages, all of which are designed to funnel users to an online form. The clean, intuitive design efficiently directs users, while content invites interested parties to submit information for a free consultation, allowing a Marketo form to harvest additional lead information on the backend for more effective marketing.

With the website's new structure in place, the Bay Area design firm went about giving Cartelligent a brand new look. Aiming for a fun, fresh, and simple appearance to reflect the brand's core philosophy of providing an enjoyable experience, the Project6 team used a modern parallax design. Agile and innovative, the new design performs double duty by both drawing users in and responding well to display on a variety of devices, allowing easy perusal even for those on the go.

To ensure Cartelligent's web presence could keep pace with their growing services and locations, Project6 Design built the site on a Drupal CMS for easy updating and page editing. With simplified analytics and a user-friendly content management system, Cartelligent is armed with an invaluable tool to assess their strengths and grow with future business.

Shortly after the time of launch, Cartelligent saw their bounce rates drop from 60% to an impressively low 10%, while pages visited during each session were doubled. Project6 Design attributes this dramatic increase in user engagement to the simplified site architecture and intuitive navigation. Additionally, Cartelligent reports the Bay Area firm's branding strategy has led to a dramatic increase in quality leads and conversions.

"We wanted a new website to meet two main objectives -- to better communicate the value of the Cartelligent service and to increase the number of site visitors that contacted us. Project6 was able to deliver on both of these. They helped us craft a beautifully presented message that clearly illustrates the benefits we offer to car buyers. Our website conversion percentage is up by 50% since we launched the new site." - Jessica Carstens, Marketing Manager | Cartelligent

Cartelligent offers an expert car buying service, connecting consumers with the new car they want at a great price, while allowing them to avoid the hassle of ever setting foot in a dealership. Their comprehensive service promises to beat the traditional dealer experience by offering excellent, prompt attention, as well as saving buyers both money and time. For over fourteen years Cartelligent has facilitated thousands of new car deliveries and continues to boast and exceptional 97% customer satisfaction rating and over 150 5-star Yelp reviews.

About Cartelligent
Cartelligent was founded in 2000 by David Shapiro, with the vision of creating a fantastic car-buying experience for everyone. Since then, the company has grown from a single location in Sausalito to branches throughout California and has delivered over 20,000 new cars. The company remains dedicated to the belief that the car-buying process should be as easy and enjoyable as driving the car itself.

About Project6 Design
Project6 Design is an award-winning graphic design firm working with university, foundation, high-tech, and retail clients. Services include brand identity, marketing collateral design, website design, and responsive website development. Working with national and international clients such as eBay, Gap, CA Technologies, Old Navy, and The Siebel Foundation, they are known as one of the best design firms in the San Francisco Bay Area.

Image Available:
Image Available:

Contact Information