SOURCE: Engine Interactive

May 07, 2007 10:17 ET

Award-Winning Interactive Agency Engine Interactive Expands Services to Include Visual Perception Analysis

Proven Technology Provide Objective Analysis of Website Information Architectures, Online Branding Efforts, and Brand Messaging Strategies

SEATTLE, WA -- (MARKET WIRE) -- May 7, 2007 -- Today, leading interactive agency Engine Interactive,, announced the addition of Visual Perception Analysis to their core services offerings. Already implemented by Clients MDRC of New York ( and Precor, Inc. (, these cutting edge analysis techniques help clients evaluate early visual perception, information architecture, and the relational structure of the display of any online presence -- whether it be a website, online advertising campaign or search campaign -- determining whether the right information is in the right place with respect to preferred user and brand goals. These service offerings round out Engine Interactive's capabilities which include a full compliment of services within the online Design, Programming, Marketing and Strategy disciplines.

"Our traditional iterative approach to design, measure and refine are a mainstay in the industry and have served us well in the past," said Mik Shore, co-founder of Engine Interactive. "But our recent application of cutting edge Visual Processing Analysis techniques has greatly reduced the time it takes to accurately find the optimal online experience that weighs customer needs verses client objectives."

"Since our implementation of these techniques at Engine, we have been able to much more accurately anticipate the real-world effectiveness of our website and applications when adopted by users. We have noticed a huge savings in development time and budget for new projects and a sizable jump in measured effectiveness in website and application updates," said Shore.

The Visual Perception Analysis (VPA) Service Offering is a valuable tool for objective analysis of information architectures, branding efforts, and brand messaging strategies. Based on years of research and the empirical study of how users visually process information, VPA modeling techniques can be applied throughout the life cycle of a project. Milestone techniques include:

--  Blocking evaluates early visual perception by assessing the efficacy
    of information architecture.
--  Cutting evaluates the relational structure of the display by
    determining how users group information in the display.
--  Isolating evaluates the amount of competing noise in the display by
    calculating how visually available a given element is on the page.
--  Risk Profiling empirically evaluates the relative ease of access to
    site information and features in a matrix format that shows relative
VPA rounds out Engine Interactive's core service offerings of:
--  Strategy: When approaching development work for clients, Engine
    engages in all the necessary research and study to ensure that each project
    and a company's portfolio of properties and applications will be successful
    for their intended audience and business purpose. In mapping out client
    strategies, they employ: VPA & Analytics, Multi-year enterprise strategy
    and planning, Business process review and analysis, Competitive analysis,
    Platform and technology consulting, and Security planning and consulting.
--  Award-winning Design: Internationally recognized for its design work
    from: Precor, Nintendo, PBS & Nightly Business Report, Nordstrom Federal
    Credit Union, Restaurants Unlimited and Suncadia, among others. Engine's
    user centered interface and application design creates online brand assets
    that will either define your online brand, or integrate seamlessly with
    your offline brand. Engine provides design services for: Highly flexible
    data driven Flash and traditional websites, Intranets, Extranets, Email
    Campaigns and Rich media marketing.
--  Programming: With core competencies including most major languages and
    extend into several proprietary languages and environments, Engine projects
    range from simple, to complex web based applications with multi-source data
    integration and information exchange.
--  Marketing: Before, during, and after Engine's development projects,
    best practices and forethought are employed to ensure that the client's
    sites can be properly marketed via search engines, mail campaigns and other
    avenues. Marketing services include: Marketing campaign concepting,
    planning and execution, Media buys, Search Engine Optimization [SEO], Pay-
    Per-Click campaign management [PPC] and Audience target consulting.
More information about Engine Interactive's services can be found at

About Engine Interactive

For over a decade, Engine Interactive,, has helped: internet start-ups get off the ground, established internet companies grow their businesses, and brick and mortar companies create and build their web presence and grow loyalty programs via the web. Clients including: Expedia, Precor, Nintendo, Microsoft, Western Wireless dba Cellular One, Nordstrom, Norwegian Cruise Lines, Sony Entertainment, PBS/NBR, Trip Advisor among other leading names.

Contact Information

  • For Press Only, Contact:
    Valerie Chan
    PR Consultant
    Engine Interactive
    Email Contact