SOURCE: Group | 720

Group | 720

August 21, 2009 08:00 ET

Award-Winning Marketing and Creative Agency Expands to Denver

DENVER, CO--(Marketwire - August 21, 2009) - Creative Producers Group, Inc. (CPG), a St. Louis-based marketing and corporate communications firm, has expanded into the Denver market through a joint venture with Group | 720, a newly formed marketing, sponsorship and strategic alliance consulting firm led by sports marketing veteran Jeff Benton.

With industry-leading clients such as BMW, United Van Lines, Major League Baseball and Panera Bread, CPG ( is known for its unique ability to service branding, major event production, marketing and internal communication needs -- including its turnkey online video solution, Vidzu ( -- all under one roof. Now, not only will CPG be able to service companies in the Rocky Mountain region, but it will also be positioned to advise clients on how to establish strategic alliance programs and other business development partnerships in a single integrated approach.

"We have had our eye on the Denver market for some time because it is faring better than many other similarly sized markets in this down economy, and we believe there is a solid network of opportunity for us in Jeff Benton and Group | 720," said Keith Alper, CEO, co-founder and executive producer of Creative Producers Group. "There is no one with better credentials in sports and alliance marketing, or the executive community, than Jeff. Group | 720 is already attracting a great deal of interest from C-level executives and others who require the team's expertise in forming alliances and marketing opportunities. We are very optimistic about our prospects and delighted to be working together."

With a long career in professional sports, luxury marketing and business development, Benton has seen how corporate sponsorship and strategic alliances can be effective ways to grow a business and increase brand awareness. Previously, he was national sales director for the PGA TOUR and United States Tennis Association (US Open, Davis Cup, US Open Series), and also led sales and marketing for Major League Soccer's Colorado Rapids. Most recently, he oversaw the global strategic alliances division with YPO-WPO, an international network of CEOs and business executives dedicated to lifelong leadership. Charged with enhancing the overall value of the YPO-WPO membership, he created an alliance and sponsorship program that now includes a collection of some of the world's leading luxury brands offering exclusive benefit programs and opportunities to YPO-WPO's 17,000 members. He led similar initiatives for the luxury destination club, Exclusive Resorts.

"I am excited to be working with what I believe are some of the most innovative marketing, technology and strategic minds that I have met. Creative Producers Group continually delivers both creative executions and business results for their clients," said Jeff Benton, managing director and co-founder, Group | 720. "I see tremendous potential for CPG and Group | 720 in the Rocky Mountain region as companies seek a single go-to-partner for marketing, event management, online video and sponsorship/alliance consulting."

About Creative Producers Group

For more than 20 years, Creative Producers Group (CPG) has been helping the world's top companies articulate their vision, provide direction and inspire people to act. Building on a strong foundation of top-notch event production, CPG has evolved into a comprehensive marketing communications agency with worldwide capabilities. With both national and international clients, CPG maintains a closely knit team that is dedicated to understanding the unique business goals and communications challenges of each client and works closely with them to develop a targeted, creative strategy focused on getting results. These results are perhaps best demonstrated by its list of long-term clients -- category leaders, Fortune 500 companies and global organizations. Creative Producers Group is passionate about helping clients create ideas and experiences that sear their message into the brains of their most important audiences.

About Group | 720

Group | 720 is dedicated to helping organizations develop marketing and partnership programs that will expand their brands and offer a measurable return on investment. With headquarters in Denver, the firm specializes in forming alliances among organizations in the corporate, luxury and sports sectors. As a Creative Producers Group company, Group | 720 provides all the resources of a full-service marketing firm in the Rocky Mountain region.

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