SOURCE: Skagen Designs

Skagen Designs

March 17, 2010 14:04 ET

Award-Winning Masters of Design SKAGEN DENMARK Unveil Fall 2010 Watch, Jewelry and Sunglass Collections at Baselworld: Affordable-Luxury Accessories Available Nationwide in August

BASEL, SWITZERLAND--(Marketwire - March 17, 2010) - Iconic elements fused with high quality craftsmanship and today's style sensibility have proven to be a winning combination for Skagen Designs, the pioneer of men's and women's watches with a distinguished Danish flair. Their 'less is more' philosophy is now making its mark worldwide -- from Europe to Asia and across the Americas. This cultural attraction is found throughout the Skagen Denmark Fall 2010 Collections being unveiled at Baselworld this week. Skagen also announces today it is a recipient of the prestigious 2010 "red dot award" in product design.

Every new men's and women's watch and women's jewelry and sunglass accessory is a work of art inspired by a unique range of natural materials and the native surroundings of Charlotte and Henrik Jorst, husband and wife team and co-founders of the company. To round-out the season's designs, a new selection of wall clocks will be introduced.

Performance Driven Collection - Men's Watches
Durable materials like Titanium abound in this beautifully crafted, lightweight collection. Stainless steel mesh bands plated in titanium and genuine leather bands, Japanese quartz movements and innovative texture all add a rugged essence. Coupled with technical innovations, sporty styling and urban detailing, each piece embodies the Danes' passion to succeed.

Granite Collection - Women's Watches
Drawing from Denmark's dramatic landscapes, Granite watches are minimalist in design while boasting maximum attention to detail. Soft, round silhouettes, refined textures and a granite color palette update striped mesh, link bands and jewelry-inspired pieces. Japanese quartz hand movements and indicators Made with CRYSTALLIZED™ - Swarovski Elements add elegance and precision.

Platinum Collection - Men's and Women's Watches
Glamorous sophistication is the essence of platinum plated cases accented with embellishments Made with CRYSTALLIZED™ - Swarovski Elements, signature stainless steel mesh bands and Japanese quartz movements add up to minimalist yet modern design. Platinum plated safety clasps symbolize impressive attention to detail.

Swiss Movement Collection - Craftsmanship and design, synonymous with the highest-end of luxury goods, will be available at an attractive price through three Swiss Movement Collections: Executive -- inspired by professional drive in the workplace and comprised of luxurious genuine Italian leather; Architect -- structured around the essence of functionality and durability, incorporating mesh and links; and Cocktail -- providing timeless luxury for the new decade and beyond with genuine diamonds and semi precious stones as well as polished links and satin bands.

Women's Jewelry Collection - Paying homage to the style, spirit and beauty of Charlotte Jorst and her daughter Christine, in addition to all they love about the beautiful beach town for which the brand is named, these designs feature simple yet elegant pieces in a mix of mediums. Mesh chains and supple calf leather are rolled into cords, representing more delicate versions of rustic ropes on fisherman's boats. Accents Made with CRYSTALLIZED™ - Swarovski Elements resemble glittery textured seashells along Denmark's shoreline. Mesh rings and cuffs are available in soothing shades like sun gold, striking silver and deep brown. Smooth metal inlays shine like the moonlight on the North Sea. The Pearl Collection entices with exquisite necklaces, earrings and rings featuring freshwater pearls. Paired as perfectly as sand and surf, combinations of white, brown, and black pearls let the wearer showcase her timeless style.

Women's Sunglass Collection - Sharing elements from the signature jewelry collection, sunglasses are highlighted with symbolic beveled hearts, mesh embellishments and accents Made with CRYSTALLIZED™ - Swarovski Elements. Rectangle, square and round acetate frames are available in colors of tortoise, burgundy, brown or black.

Signature Clock Collection - Geometric shapes, multi-tiered details and quiet sweep quartz analog movements are details that make these contemporary clocks tick. Some feature a reflective mirror border only found in the Skagen Denmark Swiss Movement timepiece collection.

The Skagen Denmark Fall 2010 Timepiece and Jewelry Collections will be available beginning in August at retail and department stores nationwide including online at www.skagen.com. All watches include the Global Limited Lifetime Warranty -- unprecedented in the watch category. This feature underscores the company's commitment to extraordinary customer service. The Skagen Denmark Sunglass Collections and Wall Clocks will be available online at www.skagen.com and in select stores worldwide in July/August.

About Skagen Designs
Two decades ago, Copenhagen émigrés Henrik and Charlotte Jorst founded Skagen Designs on the principle that beautifully designed high-quality objects can be created at reasonable prices. Today, Skagen Designs' approach to affordable lifestyle luxury comes through watch, jewelry, sunglass and clock collections available in more than 60 countries worldwide. All products are everyday works of art that prize simplicity over embellishment and harmony over extravagance. Merging natural, high quality materials with clean, uncomplicated compositions, the company's family of brands epitomizes the beauty of Danish design.

For more information, visit www.skagen.com.

Skagen Denmark®, the > > < < logo and other marks used herein are registered trademarks or trademarks of Skagen Designs, Ltd., and Skagen Designs, A/S in the USA, Denmark, Hong Kong and other countries. Skagen Designs holds design patents or other registered rights on many of its watch designs. © 2010 Skagen Designs, Ltd. All rights reserved.

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