SOURCE: Zeenami

June 06, 2007 10:00 ET

Award-Winning Scholar, Sociologist and Author Dr. Pepper Schwartz Joins Zeenami Advisory Board

"Personalized Self Improvement Platform" and Community Web Site Will Offer Its Members a New and Better Way to Reach Personal Goals

SEATTLE, WA--(Marketwire - June 6, 2007) - Award-winning scholar and author Dr. Pepper Schwartz, Ph.D has joined the Advisory Board of Zeenami, it was announced today. Zeenami will soon launch a patent-pending "personalized self-improvement platform" and community web site that offers members a new and better way to reach their personal goals.

Dr. Schwartz, who has written 14 books, brings more than 35 years of social research experience to Zeenami and has been a key advisor to PerfectMatch and uTango. She is currently Clarence Schrag Professor of Sociology at the University of Washington and received the 2005 American Sociological Association award for Public Understanding of Sociology.

Currently there is no place to which people can turn, sort through the "hype" and receive unbiased, personalized help in finding the most effective self-improvement programs, products and services. Zeenami fills this void by combining community intelligence, personal profiling, product ratings and next generation tools to create the most useful online resource for personal self-improvement.

"Zeenami harnesses community wisdom for making self-improvement choices by providing a platform for matching individuals with the most appropriate products. This is an important consumer service and I believe that social science can help individuals find what really works for them. I hope to be helpful in constructing and guiding that experience," said Pepper.

With Zeenami, members can discover which self-improvement products and programs work best for "people like them" based on matching the actual experience of other individuals with similar psychographic, demographic and behavioral characteristics. Zeenami's patent-pending predictive matching engine analyzes and recommends products and services that fit a member's personality traits, values and behaviors.

"Pepper brings an incredible wealth of knowledge and insight into understanding human behavior, inter-personal relationships and personality matching systems. Her knowledge and experience with personality matching systems will be a tremendous asset to Zeenami," said Bruce Worrall, CEO. "At Zeenami, we believe in empowerment of the individual and that the best experts on self-improvement products are the people who actually use them. As each new point of information is counted and our community members provide us with feedback on the matching process, our matching algorithm further refines its recommendations and increases its effectiveness," continued Worrall.

About Zeenami

Zeenami helps people more effectively reach their goals based on what's worked for "people like you." The power of Zeenami is based on profiling an individual's personality, values and behaviors, and then analyzing community experiences by using unbiased ratings of self-improvement related products and programs. Zeenami assesses the relevance of these postings for its members by using a variety of techniques, including its patent-pending predictive matching algorithms, which allow us to anticipate the best fit with a person's personality traits, values and behaviors. This technique improves with each new community posting. We focus on what is best for our users and members, and strive to make Zeenami the most useful online resource for personal self-improvement. Registration is free.

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