Rocket XL

Rocket XL
Cossette Inc.

February 24, 2009 10:47 ET

Award-Winning Social Media Agency Rocket XL Opens First Canadian Office

LA-based online marketing specialists add depth and experience to Cossette Toronto Convergent Digital Strategy

TORONTO, ONTARIO--(Marketwire - Feb. 24, 2009) - Award-winning social media agency Rocket XL has expanded into Canada opening a full service office inside Cossette Toronto. Based in Los Angeles, Rocket XL has established itself over the past six years as an industry leader in social media and online influencer strategies including innovative work for the Dove Campaign for Real Beauty, the global influencer launch of Activision's Guitar Hero III and leading UNIFEM's "Say No to Violence Against Women" campaign.

"We believe our unique operating model and our depth of experience as pioneers in social media will provide Canadian brand marketers with the proven solutions they've been seeking for this highly specialized segment of the digital space," says Craig Howe, CEO of Rocket XL. "We're especially pleased to have Ian Barr spearheading our efforts in Canada. With his strong digital PR background, Ian has natural instincts that transition well into our unique approach to social media."

The Toronto office will be led by Managing Director Ian Barr, a public relations veteran, who joins Rocket XL from the technology and social media practice of Hill & Knowlton where in eight years with the agency he worked on global brands including Motorola, Intel, HP and Labatt Breweries. Barr will lead national development efforts for all Canadian clients and select global assignments.

Founded in 2002, Rocket XL is a full service social media agency led by former marketing directors, creative directors and video game developers who combine strategic brand sensibility with advanced technical prowess to deliver a truly unique client offering. The agency's comprehensive offering includes all aspects of strategy, web application development, marketing, and distribution of organic online influencer campaigns under one roof. Rocket XL has offices in Los Angeles, New York, Stockholm, and Toronto, with additional global expansion planned in the coming weeks. The firm was acquired by Cossette Inc. in 2008.

Rocket XL's unique agency culture took shape in the early 1990's when Howe and his partners participated in the birth of the first online communities as executives in the video gaming industry. Rocket XL has completed over 160 social media campaigns in the past six years. The agency has been recognized as social media best-in-breed by winning a Silver Anvil for Marketing A Consumer Service for the launch of Blockbuster Total Access, as well as part of the agency team involved in Pampers Mommy Blogger event recognized by Neilson as one of the top seven "Marketing Campaigns that Inspired in 2008."

"The superstars in our agency are the experts on the frontlines of the business who passionately live and breathe the social media universe," says Howe. "Our staff members have a minimum of four years experience executing social media campaigns where they have developed the instincts and judgment necessary to maximize social media engagement in an authentic and credible manner."

"Rocket XL is a critical asset in our convergent digital strategy and will work closely with our other Toronto business units complementing the work of Optimum Public Relations, Fjord Interactive, Magnet Search Engine Optimization and Cossette Media," says Brett Marchand, EVP and Managing Director, Cossette Toronto. "We now have best-in-breed service offerings in all aspects of digital communications to provide our clients with fully integrated solutions."

Rocket XL

Rocket XL is the first truly global social media agency specializing in the development of organic and credible interactive word-of-mouth campaigns and cutting-edge, creative web-based applications. With seasoned brand strategists, social media experts and expansive, diverse technical knowledge, Rocket XL's specialized staff is adept at hyper-targeting brand evangelists online, maximizing their engagement, and delivering measurable results. Rocket XL's global headquarters is in Los Angeles, with North American client services offices in New York and Toronto. Rocket XL also runs a web development studio in Stockholm.


COSSETTE offers a full range of leading-edge communications services to clients of all sizes, including some of the most prestigious brands in the world. A customer-driven organization built around highly specialized business units, COSSETTE also offers Convergent Communications(TM), a unique working method that brings added value to the client by integrating various services offered by the group, including strategic planning and research services, advertising, media planning and buying, sales promotion, customer relationship management, database and direct marketing, interactive and technological marketing solutions, public relations and alliance marketing, branding and design, ethnic marketing, sports marketing, branded content and product placement, and business-to-business communications. COSSETTE has approximately 1,650 employees and offices in Quebec City, Montreal, Toronto, Vancouver, Halifax, New York, Irvine, Los Angeles, London, Moscow and Shanghai.

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