SOURCE: Imagination

September 18, 2008 08:00 ET

Award-Worthy Custom Digital From Imagination Takes "Best" Honor From Web Marketing Association; Xerox Exchange Deemed "Outstanding"

CHICAGO, IL--(Marketwire - September 18, 2008) - Two custom websites developed by Imagination for B2B clients were awarded WebAwards from the Web Marketing Association., a webzine published for Quintiles Transnational, was deemed "Best E-Zine Website." The webzine delivers thought-leadership and insight to the global medicines market.

Xerox Exchange is an e-newsletter and marketing tool that enables ongoing dialogue between Xerox and its audiences. Imagination created an engagement strategy that integrates content, marketing and metrics. Exchange won the "Outstanding Website" award.

Judges' Comments

The judges complimented

"Very nice site design and very professional. One of the best I've seen for this industry."

"Very clean design effectively features Envisage, presenting the magazine and its content in a straight forward, web-friendly manner... Very professional and accessible." received a final score of 64.5 points out of a possible 70 -- the highest score in its category.

Their praise for Xerox Exchange also was straightforward:

"The site puts the complicated printing technology information into a interesting platform to get audience interaction and build their recognition to the brand."

On a scale of 1 to 10, Xerox Exchange received 8.0 to 9.0 in seven criteria, well above the industry average of 6.7 to 7.6.

Digital Integration at Imagination

Laura Chavoen, Imagination's executive vice president of strategy, said Imagination's recent integration of digital and print media operations is a game-changer for Imagination and its clients.

"Engaging content should be created for and delivered in the most meaningful channels for each audience," she said. "Digital obviously is important to most of our clients, and Imagination is absolutely committed to the integration of print and digital content."

In fact, digital revenue accounts for 40% of Imagination's overall revenue, and the percentage is growing.

About Imagination

Imagination is the premier content-driven relationship-marketing agency. We are content and engagement strategists. We work with clients to produce and distribute content that will establish or strengthen relationships so they can achieve their business goals.

Our clients are B2B and B2C marketers, industry and trade associations, non-profits, health care, pharma/biotech, retail and food marketers. Imagination provides original, relevant content delivered in the right channel: print or digital, audio or video, podcasts, webcasts, social media, blogs or email.

Contact Information

  • Contact:
    Michelle O'Hagan
    773-551-1593 (wireless)
    Email Contact