SOURCE: Grupo Gallegos

June 07, 2012 13:13 ET

Awards Make "Forgot Your Password" Campaign Even More Memorable

Collaboration Between Grupo Gallegos and Univision Interactive Media to Increase Alzheimer's Awareness Garners Multiple Award Wins

HUNTINGTON BEACH, CA--(Marketwire - Jun 7, 2012) - Grupo Gallegos, an independent, creatively-driven marketing solutions advertising agency, has won a multitude of awards for its "Forgot Your Password" campaign, a collaboration between Grupo Gallegos, Univision Interactive Media, and the Alzheimer's Association to increase concern about Alzheimer's disease.

Most recently, this "Forgot Your Password" campaign received two Silver awards at El Sol, one for Direct Marketing and the other for Media. This made Grupo Gallegos the second most awarded US agency at the festival.

"Forgot Your Password" also walked away with a Bronze Clio Award in the Interactive Email category, three FIAP Awards: one Silver and one Bronze for Radio and one Bronze for Promo and Activation, USH Idea Award accolades, which considered the campaign one of the top five creative executions of 2012, and a Webby Award for Interactive Advertising: Email Marketing. This was Grupo Gallegos' first Webby Award, which honors excellence on the Internet.

For this campaign, Grupo Gallegos connected the frustration of memory loss due to Alzheimer's disease to the common frustration of forgetting a password. They paired with Univision Interactive Media to deliver this message via Univision.com, the leading Spanish-language website among U.S. online Hispanics for over a decade. When registered users of Univision.com forgot their password and requested a new one, they were sent a new password along with a message that stated, "If something as insignificant as forgetting your password complicates your life, imagine what it's like living with Alzheimer's." The email provided a link to the Alzheimer's Association website to learn more.

This innovative way of delivering a message increased traffic to the Alzheimer's Association website by 400 percent during November, Alzheimer's awareness month. The efforts of this partnership proved central to the campaign's extraordinary success.

Alzheimer's Association spokeswoman, Jean Dickinson commented on this success: "If you think a forgotten password is annoying, imagine what it's like living with Alzheimer's! Grupo Gallegos brilliantly tied life's little annoyances into a very thought-provoking campaign packed with truth. It's an original and to-the-point approach to Alzheimer's disease and we applaud their efforts to raise awareness of the disease and of the Alzheimer's Association as a leader in the fight. Together, we can provide help and hope to the millions of people affected by Alzheimer's each day."

Univision.com most-visited stat: Simmons NCS/NHCS, Fall 2003, Spring2004-2011 Full Year, Population A18+; Nielsen Custom Studies. 2001-2002

About Grupo Gallegos
Grupo Gallegos
was founded in 2001 by California born John Gallegos, who was inspired to start the agency with the idea of integrated marketing strategies for a multicultural audience. Grupo Gallegos leads the Hispanic market with campaigns for Comcast, Target, California Milk Processor Board (Got Milk?), Denny's, Valvoline, and Foster Farms, to name a few. The agency's success in revolutionizing how brands communicate with the growing Hispanic market is due, in part, to John Gallegos' mantra: "Look for courageous clients who are willing to challenge convention." Gallegos believes in connecting with Hispanic consumers in consistently new ways. The agency's mountain of awards and rapid expansion attest to the effectiveness of their campaigns.

About the Alzheimer's Association
The Alzheimer's Association is the leading voluntary health organization for Alzheimer's disease and related dementias. Its mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. For information about the California Southland Chapter, visit www.alz.org/socal or call the Helpline toll-free: (800) 272-3900.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 97% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country's leading Spanish-language cable network, and a suite of six cable offerings -- De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company's platforms; Univision Local Media, which owns and/or operates 62 television stations and 70 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net.

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