SOURCE: Awareness, Inc.

Awareness, Inc.

March 15, 2010 10:27 ET

Awareness Asks: Are You Ready to Get Serious About Social Media Marketing?

Awareness Launches the Social Marketing Hub Giving Marketers Total Control Over Multiple Social Media Channels With Just One Click

AUSTIN, TX and BURLINGTON, MA--(Marketwire - March 15, 2010) - SXSW -- Awareness, Inc., the leading provider of on-demand social marketing software, unveiled for the first time during SXSW, The Awareness Social Marketing Hub. Built to address the challenges marketers face managing multiple social channels, The Social Marketing Hub is for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Community -- It's just another channel

The launch of The Awareness Social Marketing Hub is a game changer for both the Company and the marketplace. Once positioning community as the center of a brands social media presence, it is clear after speaking with customers and influencers that it should be treated just like any other channel, or tactic, in any brands social marketing strategy.

"The launch of The Awareness Social Marketing Hub is not only a game changer for us, but changing the way the marketplace views each individual channel -- community included," said Mark Cattini, Chief Executive Officer, Awareness, Inc. "Any brand that has had success in social media knows that by using multiple channels together they can collectively achieve a greater impact than if they were used separately. But, as a result, many are struggling with how to manage it all. The Awareness Social Marketing Hub gives marketers the ability to centralize social marketing programs and simplify the management and execution of social marketing strategies across multiple channels."

Brands getting very serious about social media marketing

The Awareness Social Marketing Hub is currently in beta and being used by several well-known brands. Some of the earlier "very serious" adopters benefiting from The Social Marketing Hub include Kodak, Sony, Best Buy, USA TODAY, Kayak.com, ASOS.com, Progressive Insurance and Fairmont Hotels & Resorts.

"Social Media is important for every industry but it's becoming increasingly influential within travel. New channels are continually entering the marketplace making it harder to capitalize on the opportunities when dealing with the touch points on an individual basis," said David Doucette, Executive Director Internet Marketing, Fairmont Raffles Hotels International. "The Social Marketing Hub introduces significant efficiencies that will allow us to focus on our strategy instead of being consumed by the day-to-day tasks.

"Many brands, including ours, are realizing that focusing on only one social media channel to reach an audience isn't enough to get results desired. As channels are added, so are the complexities in measuring the impact you have on the marketplace," said John Bernier, Manager, Social and Emerging Media at Best Buy. "We're excited about the possibilities that the Social Marketing Hub brings to our ability to carefully measure all our social media activities from one central console."

Key features and benefits of The Awareness Social Marketing Hub include:

Centralized, Strategic Social Media Marketing

-- Simple, one-click publishing across multiple social media channels

-- Enter and manage all your content in one central location and easily deliver to the selected channel automatically. For example in one click you can:

- Upload photos to Flickr, Facebook and your community

- Enter text and a link and send to Facebook and Twitter

- Upload videos to YouTube, Facebook, Flickr and your community

-- As easily as you just uploaded all that content, you can quickly make a change or take it down completely. No more manually scrambling to find where you posted everything to make the change. With just one click, the change is made or removed completely from the selected channels.

Measure Success

-- See from one simple report how often your content is viewed and shared across social media channels

-- Get real-time updates on your social media following across all your social media channels

-- Build comprehensive social media strategies based on your ability to manage how each channel and asset performs

Enterprise Grade Security

-- Take control over what gets published where and by whom

-- Manage login credentials for all social media channels centrally and securely

-- Establish approval processes for publishing content to ensure the right messages are delivered at the right time

Pricing and Availability

The Awareness Social Marketing Hub will be available through a monthly subscription with fees as low at $2,000 per month. This fee will initially include access to five social media channels including any combination of Twitter, Facebook, YouTube, Flickr and online branded communities.

The Awareness Social Marketing Hub will be available for general release in early April.

Information and to request a demo

To request a demo of The Social Marketing Hub click here

For more information about The Social Marketing Hub click here

Connect with Awareness

-- Twitter: Follow us on Twitter

-- Facebook: Join our Social Media Marketing Best Practices and Social Media Marketing Mavens

-- LinkedIn: Join our Social Media Marketing Mavens Group

-- Blog: Participate in the Awareness Online Community and Blog

About Awareness

Awareness builds on demand social marketing software for serious marketers who leverage multiple social channels to engage with their customers, build their brand, and increase revenues. The Social Marketing Hub is built upon Awareness' expertise deploying more than 200 communities and social media projects for some of the world's biggest brands including Best Buy, USA TODAY, McDonalds, Sony, JetBlue, Kodak, ASOS.com, Fairmont Hotels & Resorts and AIRMiles.

Contact Information

  • Media Contact
    Christine Major
    Phone: 603-743-4534
    Email Contact
    Twitter: @awarenessinc & @cmajor