MADD Canada

MADD Canada

May 16, 2008 13:05 ET

Awareness campaign urges Sask motorists not to drive while impaired

HSAS and MADD Canada launch summer campaign

Attention: Health/Medical Editor, News Editor, Photo Editor SASKATOON, SK--(Marketwire - May 16, 2008) - Health Sciences Association of Saskatchewan (HSAS) and Mothers Against Drunk Driving (MADD Canada) are teaming up again this summer to urge Saskatchewan motorists not to drive while impaired by alcohol or drugs. The two organizations launched their public awareness campaign today at the Royal University Hospital in Saskatoon with a press conference to highlight this summer's message: "Don't Spend Your Summer With Us - Don't Drink or Take Drugs and Drive."

HSAS and MADD Canada released campaign materials: new posters, fridge magnets, transit kingboards (for use in Regina and Saskatoon), and a radio public service announcement (PSA). The organizations will be raising awareness during the peak crash times around the summer holiday weekends, from the Victoria Day to the Labour Day weekends.

Chris Driol, the President of HSAS, says, "The Health Sciences Association of Saskatchewan's 2900 members care deeply about the health and safety of Saskatchewan residents. Your health professionals are proud to partner with MADD Canada in encouraging you to have fun and stay safe this summer so - please don't drive impaired."

"Our partnership with HSAS allows our message to get to more Saskatchewan citizens more often," says Margaret Miller, MADD Canada's National President. "We work well together because we know only too well the potential for tragedy when people drink or take drugs and drive. We want to avoid the road crashes and hospital visits."

Mrs. Miller says, "So, have fun through the summer, but we ask everyone to drive sober on the roads and waterways, and don't get in a vehicle or a boat with a driver who has been drinking."

The radio PSA states: "The 2900 members of the Health Sciences Association of Saskatchewan have too much experience with the tragedies caused by impaired driving. From EMS personnel who are the first at the crash scene to Respiratory Specialists who keep victims alive when they arrive at the hospital… Physical and Occupational Therapists that help with movement and independence… and Mental Health Professionals, there to help with the psychological fallout from the trauma…."

The PSA concludes with the sobering message: "All too often, HSAS and MADD Canada hear these words: "I never thought it would happen to me." Please: Don't drive impaired."

HSAS is an independent labour union representing over 2,900 healthcare professionals in all the Health Regions throughout Saskatchewan. MADD Canada is the pre-eminent national victims group with a mission to eliminate impaired driving and support the victims of this violent crime.

/For further information: Chris Driol, HSAS President @ cellular (306) 270-0498
Louise Knox, MADD Canada's Western Office @ 1-866-900-6233, ext. 222
Margaret Miller, MADD Canada President @ cellular # (902) 758-5328

Contact Information

  • Louise Knox, Western Office
    Primary Phone: 866-900-6233 ext. 222