Contact Information: Media Contact: Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact: Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388 Twitter: Eschurr
Awareness Hosts Webinar Series on Online Community Best Practices
Awareness Founder and CTO David Carter to Discuss Concepts for Measuring ROI and Encouraging Frictionless Participation
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - May 6, 2008) - Awareness,
Inc. today announced the first two webinars in a new series on best
practices for your online
community with David Carter, Awareness founder and chief technology
officer:
-- Measuring ROI around Web 2.0:
Thursday, May 22 at 2:00 p.m. EDT. To register for the webinar, please
click here.
-- Frictionless Participation:
Wednesday, June 18 at 2:00 p.m. EDT. To register for the webinar, please
click here.
As a leading provider of enterprise social media solutions, Awareness has
worked with a broad range of companies
in a variety of different industries and has collected a series of best
practices from these experiences. In these webinars, David will discuss how
to approach central issues associated with establishing Enterprise 2.0
initiatives, and how to answer the question: How do you declare a community
successful?
The webinars will cover:
-- Concepts for measuring ROI in enterprise social media;
-- Steering the community for higher return;
-- Turning campaigns into capture points for social networking and user-
generated content;
-- Encouraging the right kind of participation;
-- Using member profiles and social
networking to unite your community.
As Chief Technology Officer and a founder of Awareness, David has helped
companies such as McDonald's, Kodak, the New York Times Company,
Northwestern Mutual and Procter & Gamble successfully plan and implement
robust social media programs to engage customers, prospects and partners to
achieve real business value.
To register for the webinar, please click here.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Company, Northwestern Mutual and Procter & Gamble use Awareness to
build brand loyalty, generate revenue, drive new forms of marketing,
improve collaboration, encourage knowledge-sharing and build a "corporate
memory." For more information about Awareness, visit
http://www.awarenessnetworks.com/.