SOURCE: Awareness, Inc.

March 24, 2008 08:30 ET

Awareness, Inc. Announces Availability of Enterprise Social Media Webinar Featuring Jeremiah Owyang

Awareness Presents Webinar Covering Latest Research on "Understanding Online Community Best Practices"

WALTHAM, MA--(Marketwire - March 24, 2008) - Awareness, Inc., the leader in enterprise social media, today announced availability of a recent webinar featuring Forrester analyst Jeremiah Owyang, "Understanding Online Community Best Practices." It is currently available for download from Awareness' website at: http://www.awarenessnetworks.com/resources/.

Jeremiah Owyang is a leading industry voice on social computing, social media, social media measurement, Web marketing and interactive marketing. As a Web strategist and Forrester analyst, Jeremiah is an expert in defining and delivering user and community needs, business goals and Web technology to craft and deliver long-term, successful Web programs for companies. His blog, Web Strategy by Jeremiah, is one of the most influential blogs on social media. The webinar is the first public discussion of Jeremiah's February 2008 report, "Online Community Best Practices." In this webinar, Jeremiah and Awareness executive Eric Schurr examine how companies can leverage Web 2.0 technologies to build, manage and harness robust online communities. The webinar covers topics such as:

-- The Forrester POST (People, Objectives, Strategy, Technology) methodology to building and deploying Web 2.0 communities;

-- Online community best practices drawn from real-world experiences and deployments;

-- Ways that companies are leveraging their online communities to create real business value and accomplish meaningful goals.

You can access the recording here.

To learn more about the uses and benefits of Web 2.0 communities at the enterprise level, download the free Awareness webinar now.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees or partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." For more information about Awareness, visit http://www.awarenessnetworks.com/.

Contact Information

  • Public Relations Contacts
    Jennifer Gazin or Virginia Zimpel
    awareness(at)launchsquad(dot)com
    415.625.8555

    Awareness Contact
    Eric Schurr
    eric.schurr(at)awarenessnetworks(dot)com
    781.622.2388