Contact Information: Media Contact: Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact: Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Awareness, Inc. Co-Founder and CTO to Present on Business Value of Social Media at Gilbane Boston Conference
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - November 12, 2008) - Awareness,
Inc., the social media
marketing company, today announced that co-founder and CTO, David
Carter, will be speaking at the Gilbane
Boston Conference on December 2-4 at the Westin Copley Place in Boston.
David Carter will speak on a panel addressing the question, "Are We
Approaching the Tipping Point for Social Media?" The session will take
place on Wednesday, December 3rd from 2:00-3:30 pm. The discussion will
center around the growing importance of social
media and Web 2.0 tools
such as blogs, wikis, discussion groups, social networking, podcasts, RSS,
tagging, photos, videos, mapping, and more and their role in the
enterprise. The panel of distinguished technology innovators will highlight
how these tools can be leveraged to engage customers, stimulate prospects,
build brand awareness and accomplish other vital business objectives.
As a provider of social media solutions, Awareness has helped customers
such as McDonald's, Kodak, the New York Times Company and Procter & Gamble
successfully plan and implement robust social media marketing.
Carter's presentation will highlight how these leading organizations are
effectively leveraging social media to achieve real business goals
including building brand visibility and equity, gaining insight into
customers, and promoting products and services.
The Gilbane Boston Conference is an industry-leading event that will
feature discussions with industry experts from leading technology,
enterprise IT, analyst, and consulting firms on topics ranging from
collaboration, enterprise wikis and blogs to Enterprise 2.0 technologies
and social computing.
For more insights on social media marketing from David Carter, read his blog, or follow him on Twitter.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Company, Northwestern Mutual and Procter & Gamble use Awareness to
build brand loyalty, generate revenue, and drive new forms of marketing.
Find out more at http://www.awarenessnetworks.com.