SOURCE: Awareness, Inc.

November 12, 2008 08:00 ET

Awareness, Inc. Co-Founder and CTO to Present on Business Value of Social Media at Gilbane Boston Conference

WALTHAM, MA--(Marketwire - November 12, 2008) - Awareness, Inc., the social media marketing company, today announced that co-founder and CTO, David Carter, will be speaking at the Gilbane Boston Conference on December 2-4 at the Westin Copley Place in Boston.

David Carter will speak on a panel addressing the question, "Are We Approaching the Tipping Point for Social Media?" The session will take place on Wednesday, December 3rd from 2:00-3:30 pm. The discussion will center around the growing importance of social media and Web 2.0 tools such as blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, and more and their role in the enterprise. The panel of distinguished technology innovators will highlight how these tools can be leveraged to engage customers, stimulate prospects, build brand awareness and accomplish other vital business objectives.

As a provider of social media solutions, Awareness has helped customers such as McDonald's, Kodak, the New York Times Company and Procter & Gamble successfully plan and implement robust social media marketing. Carter's presentation will highlight how these leading organizations are effectively leveraging social media to achieve real business goals including building brand visibility and equity, gaining insight into customers, and promoting products and services.

The Gilbane Boston Conference is an industry-leading event that will feature discussions with industry experts from leading technology, enterprise IT, analyst, and consulting firms on topics ranging from collaboration, enterprise wikis and blogs to Enterprise 2.0 technologies and social computing.

For more insights on social media marketing from David Carter, read his blog, or follow him on Twitter.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, and drive new forms of marketing. Find out more at

Contact Information

  • Media Contact:
    Jennifer Gazin or Virginia Zimpel

    Awareness Contact:
    Eric Schurr