SOURCE: Awareness, Inc.

November 14, 2008 08:00 ET

Awareness, Inc. Co-Founder Robin Hopper Appointed VP of Client Strategy and Success

Social Media Pioneer to Lead Customer Experience Group

WALTHAM, MA--(Marketwire - November 14, 2008) - Awareness, Inc., the social media marketing company, today announced that co-founder Robin Hopper will lead the company's customer experience team in the newly created role of vice president of client strategy and success.

As vice president of client strategy and success, Hopper will lead Awareness' client experience group, which delivers professional services such as advising and best practices, community design, implementation and strategy, and community support, management and growth.

"Social media marketing does not begin and end with turning the community on. Technology does not do all the work on its own," said Hopper. "Companies have to put in place practices to encourage participation and generate the quality content that gives these communities their value and helps them grow. I look forward to continuing to build and strengthen the support we provide to our clients and ensure the success of their social media efforts."

"Robin recognized the tremendous potential of social media early on. He has worked with some of the industry's earliest adopters to implement successful community strategies and developed a deep understanding of the challenges and complexities facing customers as they embark on new initiatives," said John Bruce, CEO, Awareness. "There is no one better to oversee our full customer experience life cycle and help ensure the growth and success of every one of our customers' communities."

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, and drive new forms of marketing. Find out more at

Contact Information

  • Media Contact
    Jennifer Gazin or Virginia Zimpel

    Awareness Contact
    Eric Schurr