Contact Information: Media Contacts: For Awareness Jennifer Gazin or Virginia Zimpel 415.625.8555 awareness(at)launchsquad(dot)com Or: Eric Schurr 781-622-2388 eric.schurr(at)awarenessnetworks(dot)com For Earth Knowledge: Julia Armstrong D'Agnese (520)-829-7152 Julia(at)earthknowledge(dot)net
Awareness, Inc. Customer Earth Knowledge Showcased as Social Media Case Study by Technology Research Firm Gilbane Group
Earth Knowledge's Use of Awareness' Enterprise Social Media Solution Featured in Recent Gilbane Report; President to Present at Upcoming San Francisco Conference
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - June 16, 2008) - Awareness,
Inc., the leader in enterprise social media, today announced that customer Earth Knowledge's President
and Co-Founder, Frank D'Agnese, will be presenting at the Gilbane San Francisco Conference
on how his organization has leveraged the power of social media for
business value. A case study of Earth Knowledge's use of Awareness'
enterprise social media platform was also recently featured in a Gilbane
Group report, titled: "Collaboration and Social Media 2008--Taking Stock of Today's
Experiences and Tomorrow's Opportunities."
The case study of Earth Knowledge's use of social media, featured in the
Gilbane Group's "The Collaboration and Social Media 2008" report,
illustrates how the organization is using social media to generate new
ideas and improve the efficiency of the interactions among all
stakeholders. Earth Knowledge facilitates this knowledge-sharing with
Awareness-powered online communities, such as private (password-protected)
communities where officials and community members can collaborate and share
information with one another around specific topics like natural resource
management and resource sustainability. Earth Knowledge also relies on
Awareness to power its public-facing website, providing everyone better
access to information and the ability to participate in public discussions.
The report is available at no charge for immediate download here.
The panel at the Gilbane San Francisco
Conference, titled "Case Studies:
Collaboration in Action," will be moderated by Gilbane Group Lead
Analyst Geoffrey Bock and will take place on Thursday, June 19, from 8:30
a.m.-10:00 a.m. The session will address how companies are able to share
information online and effectively use Web 2.0 technologies like blogs,
wikis, tag clouds and social networks. The panelists will discuss their
experiences deploying social computing environments across their
organizations and the outcomes and effects of people working together at a
distance.
The conference is taking place on June 18-20 at the Westin Market Hotel in
San Francisco. Now in its fourth year, the conference focuses on how to
move beyond mainstream content technologies to enhanced "2.0" versions in
order to open up new business opportunities, keep customers engaged and
improve internal communication and collaboration.
About Awareness
Awareness helps companies build and operate branded Web 2.0 communities.
These online communities let customers, prospects, employees and partners
connect with each other and share content. At the core of the Awareness
solution is an on-demand social media platform that combines the full range
of Web 2.0 technologies -- blogs, wikis, discussion groups, social
networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with
security, control, and content moderation. Awareness builds these features
into complete communities for companies, or customers use the Awareness API
and widgets to integrate Web 2.0 technologies into their own web
properties. Major corporations such as McDonald's, Kodak, the New York
Times Company, Northwestern Mutual and Procter & Gamble use Awareness to
build brand loyalty, generate revenue, drive new forms of marketing,
improve collaboration, encourage knowledge-sharing and build a "corporate
memory." Find out more at http://www.awarenessnetworks.com.
About Earth Knowledge, Inc.
Earth Knowledge is a leader in integrating and disseminating earth and
environmental science information for business and community leaders,
scientists, public institutions, and the consumer. It provides these
knowledge integration services through sophisticated client consulting and
its novel web-based services. The focus of Earth Knowledge's services is
on effectively drawing experts and decision-makers together to create
cooperative and collaborative solutions that help the Earth's communities
thrive. This approach has informed important decisions by the City of Las
Vegas, the U.S. Department of Energy, the State of Nevada, and numerous
other groups throughout the United States. Find out more at
www.earthknowledge.net.