Contact Information: Public Relations Contacts Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Awareness, Inc. and Forrester Research, Inc. Present Webinar on Online Community Best Practices
Analyst Jeremiah Owyang Discusses How to Leverage Web 2.0 to Increase Customer Retention, Word of Mouth and Customer Insight
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - February 26, 2008) - Awareness, Inc., the leader in
enterprise social
media, today announced a new webinar with Forrester analyst Jeremiah
Owyang, Understanding Online Community Best Practices, taking place on
Thursday, March 13th at 11:00 a.m. ET. To register for the webinar, please
follow this link.
Jeremiah Owyang is a leading industry voice on social computing, social
media, social media measurement, Web marketing and interactive marketing.
As a Web strategist and Forrester analyst, Jeremiah is an expert in
defining and delivering user and community needs, business goals and Web
technology to craft and deliver long-term successful Web programs for
companies. He has been extensively quoted by the New York Times, Forbes,
NPR and the Washington Post. His blog, Web Strategy by Jeremiah, is one of the most
popular blogs on social media.
In this informational webinar, Owyang and Awareness executive Eric Schurr
will present best practices for creating online
communities to enable companies to connect effectively with customers
and increase customer retention, word of mouth and customer insight. The
webinar is a guide for determining objectives, charting a successful
roadmap and implementing social media for the enterprise. Some of the
questions that will be answered in the webinar include: how to get your
company ready; what roles you need for success; and how to calculate costs,
benefits and ROI.
"To be successful in enterprise social media, companies need to think about
a lot more than just the technology," said Schurr. "Because Web 2.0 and
social media are so new to most companies, we see a lot of them asking for
guidance on how to make their project successful from conception to
completion. This webinar will present useful and accessible best practices
to help guide and ensure successful social media projects."
About Awareness
Awareness is an on-demand social media platform where enterprises deploy
Web 2.0 technologies to achieve real business benefits. Awareness leverages
the power of user-generated content -- blogs, wikis, podcasts, RSS, social
networking, photos, videos, forums, discussion groups, etc. -- to create
online communities that connect an organization's employees, customers,
prospects, and partners. Major corporations such as McDonald's, Kodak, the
New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use
Awareness to improve employee communication and collaboration, drive new
forms of revenue and channels, conduct market research and create a
"corporate memory." An Awareness community can be seamlessly integrated
into existing intranets or public web sites or presented as a new branded
web presence. Backed by Greylock Venture and North Bridge Venture Partners,
Awareness is headquartered in Waltham, Mass. Find out more at
http://www.awarenessnetworks.com.
Follow Eric or Jeremiah on Twitter.