SOURCE: Awareness, Inc.

February 26, 2008 08:30 ET

Awareness, Inc. and Forrester Research, Inc. Present Webinar on Online Community Best Practices

Analyst Jeremiah Owyang Discusses How to Leverage Web 2.0 to Increase Customer Retention, Word of Mouth and Customer Insight

WALTHAM, MA--(Marketwire - February 26, 2008) - Awareness, Inc., the leader in enterprise social media, today announced a new webinar with Forrester analyst Jeremiah Owyang, Understanding Online Community Best Practices, taking place on Thursday, March 13th at 11:00 a.m. ET. To register for the webinar, please follow this link.

Jeremiah Owyang is a leading industry voice on social computing, social media, social media measurement, Web marketing and interactive marketing. As a Web strategist and Forrester analyst, Jeremiah is an expert in defining and delivering user and community needs, business goals and Web technology to craft and deliver long-term successful Web programs for companies. He has been extensively quoted by the New York Times, Forbes, NPR and the Washington Post. His blog, Web Strategy by Jeremiah, is one of the most popular blogs on social media.

In this informational webinar, Owyang and Awareness executive Eric Schurr will present best practices for creating online communities to enable companies to connect effectively with customers and increase customer retention, word of mouth and customer insight. The webinar is a guide for determining objectives, charting a successful roadmap and implementing social media for the enterprise. Some of the questions that will be answered in the webinar include: how to get your company ready; what roles you need for success; and how to calculate costs, benefits and ROI.

"To be successful in enterprise social media, companies need to think about a lot more than just the technology," said Schurr. "Because Web 2.0 and social media are so new to most companies, we see a lot of them asking for guidance on how to make their project successful from conception to completion. This webinar will present useful and accessible best practices to help guide and ensure successful social media projects."

About Awareness

Awareness is an on-demand social media platform where enterprises deploy Web 2.0 technologies to achieve real business benefits. Awareness leverages the power of user-generated content -- blogs, wikis, podcasts, RSS, social networking, photos, videos, forums, discussion groups, etc. -- to create online communities that connect an organization's employees, customers, prospects, and partners. Major corporations such as McDonald's, Kodak, the New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use Awareness to improve employee communication and collaboration, drive new forms of revenue and channels, conduct market research and create a "corporate memory." An Awareness community can be seamlessly integrated into existing intranets or public web sites or presented as a new branded web presence. Backed by Greylock Venture and North Bridge Venture Partners, Awareness is headquartered in Waltham, Mass. Find out more at http://www.awarenessnetworks.com.

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Contact Information

  • Public Relations Contacts
    Jennifer Gazin or Virginia Zimpel
    awareness(at)launchsquad(dot)com
    415.625.8555

    Awareness Contact
    Eric Schurr
    eric.schurr(at)awarenessnetworks(dot)com
    781.622.2388