SOURCE: Awareness, Inc.

December 15, 2008 08:00 ET

Awareness, Inc. Hosts Webinar: 10 Secrets to Social Media Marketing

Web 2.0 Guru Paul Gillin Reveals Keys to Effective Social Media Marketing

WALTHAM, MA--(Marketwire - December 15, 2008) - Awareness, Inc., the social media marketing company, today announced a new webinar featuring renowned author, technology journalist and Web 2.0 guru, Paul Gillin, titled "10 Secrets to Social Media Marketing." The presentation will take place on Tuesday, January 13 at 2:00 p.m. EST. To register for the webinar, visit here.

In this webinar, Gillin will share ten never before discussed best practices and insight from his new book, "The Secrets of Social Media Marketing," and provide step-by-step advice on how companies can best transform their marketing program with the latest Web 2.0 technologies and strategies.

Attendees will learn:

--  How to stimulate customer conversations and build your brand
--  How to use customer engagement to increase your revenue
--  Best practices from companies that are using online communities to
    learn more about their customers, provide better support, and sell more
    products
    

Paul is a long-time technology journalist who has worked almost exclusively within the Web 2.0 realm since 1999. He advises marketers and business executives on strategies to optimize their use of social media and online channels to reach audiences cost-effectively. In addition to his consulting and prolific writing, Paul shares his experiences and thought leadership through numerous speaking events and seminars. Paul has a knack for simplifying complex concepts and making technology trends understandable. More information about Paul can be found on his website at www.paulgillin.com.

The first 50 registrants to this webinar will receive a free copy of Paul's latest book, titled "The Secrets of Social Media Marketing." Interested attendees can register for the webinar here: http://tinyurl.com/673pnf

About Awareness

Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities.

Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

Find out more at http://www.awarenessnetworks.com

Contact Information

  • Media Contact
    Jennifer Gazin or Virginia Zimpel
    awareness(at)launchsquad(dot)com
    415.625.8555

    Awareness Contact
    Eric Schurr
    eric.schurr(at)awarenessnetworks(dot)com
    781.622.2388