SOURCE: Awareness, Inc.

July 07, 2008 08:00 ET

Awareness, Inc. Hosts Webinar on the Value of Social Networking for the Enterprise Featuring Analyst Oliver Young

Webinar to Address Best Practices for Capturing and Measuring ROI From Web 2.0 Technologies in the Enterprise

WALTHAM, MA--(Marketwire - July 7, 2008) - Awareness, Inc., the leader in enterprise social media, today announced a new webinar featuring Forrester analyst Oliver Young. "The Value of Social Networking for the Enterprise" will take place on Tuesday, July 22 at 2:00 p.m. EST. To register for the webinar, visit here.

In this webinar, Oliver will be presenting for the first time the soon-to-be-released results of his Total Economic Impact report, which analyzes the ROI of Web 2.0 in the enterprise.

In the webinar, Oliver will review the following findings:

--  How to find the value of Web 2.0 and approach ROI
--  Typical use cases and deployment models
--  How to leverage social networking

In his role as a Forrester Research analyst, Oliver is responsible for Web 2.0 and Social Computing technologies. Oliver's research focuses on blogs, wikis, RSS, social networking, podcasting, mashups and the impact of emerging technologies on technology vendors and their customers. As part of this coverage, Oliver also looks at broad economic trends in the tech industry. He is a thought leader in smart strategies for selling Web 2.0 tools and technologies in the enterprise.

Interested attendees can register for the webinar here.

About Awareness

Awareness helps companies build and operate branded Web 2.0 communities. These online communities let customers, prospects, employees and partners connect with each other and share content. At the core of the Awareness solution is an on-demand social media platform that combines the full range of Web 2.0 technologies -- blogs, wikis, discussion groups, social networking, podcasts, RSS, tagging, photos, videos, mapping, etc. -- with security, control, and content moderation. Awareness builds these features into complete communities for companies, or customers use the Awareness API and widgets to integrate Web 2.0 technologies into their own web properties. Major corporations such as McDonald's, Kodak, the New York Times Company, Northwestern Mutual and Procter & Gamble use Awareness to build brand loyalty, generate revenue, drive new forms of marketing, improve collaboration, encourage knowledge-sharing and build a "corporate memory." Find out more at

Contact Information

  • Media Contacts:
    For Awareness
    Jennifer Gazin or Virginia Zimpel

    Eric Schurr