Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Eric Schurr eric.schurr(at)awarenessnetworks(dot)com 781.622.2388
Awareness, Inc. Powers Online Web 2.0 Community for Flight Centre
"GlobalTravelBlog.com" Brings Flight Centre Increased Brand Awareness and Gives Users a Place to Share Travel Experiences and Recommendations
| Source: Awareness, Inc.
WALTHAM, MA--(Marketwire - March 10, 2008) - Awareness, Inc. today
announced that its Enterprise
Social Media platform is powering GlobalTravelBlog.com, a new Web
2.0 online
community where travelers from around the world can contribute content
about their favorite travel experiences and recommendations, managed by
Flight Centre Limited, a leading travel service provider.
Flight Centre Limited provides a complete travel service for leisure and
business travelers internationally. The company employs more than 9,000
consultants and support staff and boasts more than 1,500 retail stores as
well as an online travel service for customers worldwide. Using Awareness'
Enterprise Social Media platform, which provides a host of
enterprise-ready Web
2.0 technologies, Flight Centre has developed a global community
centered around
user-generated content, positioning the company as a trusted
information resource, and providing an innovative medium to acquire new
customers and ultimately drive sales to both online and retail travel
outlets.
Making Flight Centre a hub of travel information for customers and
potential customers, as well as expert advice from the company's travel
consultants, GlobalTravelBlog.com presents valuable information, photos and
advice about travel destinations. An interactive map shows the
user-generated content that has been geo-tagged by location and contributed
through a variety of social media
technologies, including RSS, tagging and blogging, giving travelers a
vacation planning resource to research accommodations, tours and a country
or region before they book their travel.
"In a world that is increasingly driven by consumer feedback and
peer-to-peer recommendations, we are excited to give our customers a voice
about their travel experiences, while also expanding our brand and
increasing the SEO of our retail websites," said Grant Waldeck, Flight
Centre's online marketing manager. "This community provides a significant
competitive advantage for our organization by putting Flight Centre truly
at the center of the travel planning and recommendation process. Flight
Centre is committed to providing the best possible travel experiences to
our customers and the content created on the GlobalTravelBlog will not only
be valuable to consumers as they plan their trips, but also to Flight
Centre professionals, keeping everyone updated on the quality and offerings
of travel destinations around the world."
"By tapping into the pulse of travelers around the world and looking
closely at customer-driven content, including blog posts, voting, photo
submissions and other community interactions, Flight Centre can better
gauge market and customer trends and demands, and ultimately make smarter
and more informed decisions," said John Bruce, CEO, Awareness. "Awareness'
platform gives Flight Centre the flexibility of a wide variety of social
media tools to better encourage wide participation and ensure that their
community is a popular destination."
About Awareness
Awareness is an on-demand social media platform where enterprises deploy
Web 2.0 technologies to achieve real business benefits. Awareness leverages
the power of user-generated content -- blogs, wikis, podcasts, RSS, social
networking, photos, videos, forums, discussion groups, etc. -- to create
online communities that connect an organization's employees, customers,
prospects, and partners. Major corporations such as McDonald's, Kodak, the
New York Times Co., Northwestern Mutual and Cannondale Bicycle Corp. use
Awareness to improve employee communication and collaboration, drive new
forms of revenue and channels, conduct market research and create a
"corporate memory." An Awareness community can be seamlessly integrated
into existing intranets or public web sites or presented as a new branded
web presence. Backed by Greylock Venture and North Bridge Venture Partners,
Awareness is headquartered in Waltham, Mass. Find out more at
http://www.awarenessnetworks.com.