SOURCE: Awareness, Inc.

October 22, 2012 08:00 ET

Awareness Inc. Releases Shareable Reporting, Delivering Social Marketing Insights to Key Audiences

Customizable Reports -- Social Books -- Can Be Easily Branded and Shared With Internal or Client Stakeholders

BURLINGTON, MA--(Marketwire - Oct 22, 2012) -  Today, Awareness Inc. released its latest feature, Social Books, a customizable interface for creating reports based on brand and competitor social activity, which can be easily and securely shared with stakeholders and clients. With the increasing complexity of social marketing data, brands and agencies are looking for ways to simplify the reporting of social program status and insights to get these reports into the hands of decision-makers who are not necessarily involved in day-to-day social marketing activities. 

Awareness' new Social Books functionality allows marketers to construct customized, brandable 'books' of reports utilizing data and insights gleaned from the Awareness Social Marketing Hub layered with their own descriptive text, to tell key stakeholders the story of the social marketing programs they're running.

"What we've found in talking with our clients is that there is an audience that doesn't manage day-to-day social media activities but yet is interested in the key takeaways and analysis of social marketing programs in a flexible, on-demand form," said Mike Lewis, Vice President of Sales and Marketing at Awareness. "Marketers and social media teams have access to powerful tools, but the CMOs, the CEOs, and the clients often don't have the time to spend in these tools to draw conclusions and make informed decisions. What brands need is a way to easily distill the takeaways from often massive data sets into easily digestible summaries which can be securely shared on an ongoing basis. Social Books give marketers a powerful set of tools to inform strategic business decisions by easily summarizing and explaining how marketing efforts and campaigns are progressing."

Rebecca Wettemann, Vice President of Research at Nucleus Research, adds, "Social marketing remains a challenge for most brands and agencies in large part due to the lack of integrated reporting on social marketing activity and social ROI. Moving forward, usability will be a key element of Social ROI, an area in which Awareness excels. Through the launch of Social Books, Awareness is enabling brands and agencies to collect and easily share insights they need to both decision-makers and marketing professionals in a secure, flexible and customizable way."

Social Books are now available as a standard feature of the Awareness Social Marketing Hub platform and allow marketers to not only share what they learn in the Hub with external audiences but also provide a convenient dashboard for their most critical reports. 

Awareness' Social Books features:

  • Create Books of Social Reports To Tell Your Story - Easily assemble custom books using charts and data tables to illustrate the progress of social campaigns, channel and content effectiveness, competitive positioning and more, tailored to individual audiences.
  • Secure Sharing Links - Provide secure access to internal stakeholders and clients through secure links to your Social Books.
  • Export to PDF - Create professional-looking, brandable PDF reports with a single click.

"With the launch of Social Books, we've addressed a real need in the market," said Brian Zanghi, CEO of Awareness, Inc. "We've made it incredibly easy to utilize the social media data from the Hub to tell a compelling story and get that story into the hands of your most important audiences: key stakeholders and clients. With Social Books, we're enabling the flow of information and insight to organizational decision makers, and providing agencies with a powerful tool to deliver consistent, easy-to-generate reports underpinned with their own observations and insights to their clients."

About Awareness, Inc.
With a unique combination of technology, experience and thoughtful support, Awareness enables smart marketers to efficiently and effectively generate ROI from 100% trackable social media interactions. It is the leading provider of OnDemand Social Marketing Automation Software designed specifically to address all key aspects of social media marketing -- from demand generation to customer acquisition and social customer engagement. The Awareness Social Marketing Hub, the company's flagship social marketing software, is the only solution available that ties Social Prospecting, Social Scoring and Social Profile Database into one solution resulting in a detailed social marketing ROI. Awareness works with some of the world's leading brands and marketing agencies including MLB, Comcast, Likeable Media, Raidious, American Cancer Society, Tiger Woods Foundation, The Carlsberg Group, Mindjumpers, Nuance, Demandware, Trend Micro, and Computer Associates. Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

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