SOURCE: Awareness, Inc

Awareness, Inc

August 09, 2011 13:30 ET

Awareness Social Media Business Summit to Be Held in Burlington, MA on October 17, 2011

Jeremiah Owyang and Todd Defren Headline a Line-Up Featuring Leading Experts and Thought Leaders Speaking at Premier Social Media Event in Boston

BURLINGTON, MA--(Marketwire - Aug 9, 2011) - Altimeter Group analyst Jeremiah Owyang and Shift Communications principal Todd Defren headline a power packed line-up featuring a "Who's Who" of digital marketing and social media marketing experts speaking at the Awareness Exploring Social Media Business Summit. The event will be held all day, Monday, Oct. 17, 2011, at the Boston Marriott Burlington.

"Social media is continuing to grow and evolve and businesses are seeking education to stay up to date on the latest innovations and best practices," said Mike Lewis, VP of Sales and Marketing at Awareness, Inc. "We are extremely excited to be able to be partnering with Jason Falls and Exploring Social Media to bring such a powerful educational event to Boston."

The cost of the event is $250 for early bird registrants who reserve their seat by Sept. 17. The full price after the early bird deadline is still just $300.

"One of Exploring Social Media's core purposes is to make social media marketing more accessible," said Jason Falls, president and CEO of Social Media Explorer, which operates Exploring Social Media. "You won't find a one-day, intensive learning event like this, with this caliber of a speaking roster for less money. We're trying to deliver maximum value for minimum investment here. With the insights people will get, I'm confident we'll deliver."

Ideally suited for business owners, marketing and brand managers, public relations executives and other professional marketers, the Awareness Exploring Social Media Business Summit promises to deliver practical, actionable advice professionals can begin using immediately. Some of the topics on the schedule to be covered include building a scalable social business, integrating social media and traditional media, exploring the social marketing funnel, developing a strategic plan for social media and using content creatively. Sessions on mobile marketing, email marketing and location-based marketing are also planned.

Falls, a leading social media marketing consultant, speaker and author of the upcoming book, "No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing," launched Exploring Social Media, a subscription-based online learning community, in January. The ESM Business Summits started in May with an inaugural event in Toledo, Ohio.

"The event was very successful at delivering value for the audience," Falls said. "When (Awareness VP of Sales & Marketing) Mike Lewis called and asked if I wanted to bring the event to Boston and partner with Awareness to do it, there was no hesitation."

Event registration is available at The cost includes breakfast, lunch and a one-month subscription to Participants are encouraged to bring laptop computers. Internet access will be provided.

The Boston Marriott Burlington is located off I-95 at One Burlington Mall Road in Burlington, Mass.

About Awareness
Awareness is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.

Backed by NorthBridge Venture Partners, Awareness is headquartered in Burlington, Massachusetts.

About The Awareness Social Marketing Hub
The Awareness Social Marketing Hub, is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Interested in learning more or seeing the Hub in action?
Information and Demos

  • Register to attend one of our live demos of the Awareness Social Marketing Hub here
  • To request your own demo of the Awareness Social Marketing Hub, click here
  • For more information about the Awareness Social Marketing Hub, click here

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