SOURCE: Awarepoint



May 30, 2013 07:50 ET

Awarepoint Selected as a Red Herring Top 100 North America Tech Startup

Prestigious Award Identifies Awarepoint as Leader in Real-Time Location Technology for Healthcare

SAN DIEGO, CA--(Marketwired - May 30, 2013) - Awarepoint, the largest real-time location system (RTLS) corporation dedicated exclusively to healthcare, announced today that it is one of the Red Herring Top 100 North America award winners. Red Herring announced its Top 100 award in recognition of the leading North American private companies, celebrating these startups' innovations and technologies across their respective industries.

Red Herring Top 100 North America enlists outstanding entrepreneurs and promising companies. It selects one hundred Award winners, among the 3,000 tech startups financed each year in the US and Canada. Since 1996, Red Herring has kept tabs on the up and comers. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, Marin Software, Palo Alto Networks, and eBay would change the way we live and work.

"In 2013, selecting the Top 100 achievers was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "In fact, we had the toughest time in years because so many entrepreneurs have crossed significant milestones so early. But after much thought, rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Awarepoint embodies the vision, drive and innovation that define a successful entrepreneurial venture. Awarepoint should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated the companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment of potential is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable instrument of discovery and advocacy for the most promising new business models in Americas.

"To win this recognition from some of the most respected individuals in the venture and investment world is a tremendous validation of Awarepoint's innovation and commitment to supporting a more efficient healthcare system for all Americans," said Awarepoint President and CEO Jay Deady. "Our rapid growth tracks the rising demand for innovations that will help healthcare organizations hone their operations to prepare for the full impact of health reform. Our customers are being required to cut 20 percent out of the cost of care delivery while maintaining or even improving the quality of care they provide. It's a tall order and the reason why the most prestigious healthcare organizations in the world have turned to Awarepoint to deliver flawless communications, optimal patient flow, efficient caregiver processes, and fully-informed and satisfied patients. "

The aware360°Suite is the industry's only RTLS solution that integrates software, technology and managed services on a single, cloud-based platform. This turnkey approach minimizes the need for hospitals to tap busy IT staff and support resources. Other Awarepoint market differentiators include:

  • Exclusive focus on the healthcare industry
  • 45-60 day deployments, the fastest in the industry
  • Standards-based technology that is very low maintenance and doesn't interfere with mission critical WiFi networks
  • The only company that will contractually guarantee accuracy
  • Rapid, documented return on investment
  • Extensible platform that delivers early value while supporting the incremental expansion of RTLS solutions over time
  • Business intelligence that provides insight for process improvement initiatives
  • 25 patents - three times the number held by the nearest competitor
  • Single point of contact for hardware, software, service and maintenance needs

These competitive advantages -- combined with industry leadership and a blue-chip client list that includes Kaiser Permanente, New York-Presbyterian Hospital, Providence Health and Services and Yale-New Haven -- have helped Awarepoint attract investments from the country's leading venture capital firms. Those investors include Kleiner Perkins Caufield & Byers, Heritage Healthcare Innovation Fund (HHIF), Cardinal Partners, Venrock, Jafco Ventures, Avalon Ventures, New Leaf Venture Partners and Top Tier Capital Partners.

Awarepoint will demonstrate its integrated RTLS platform in booth #630 at the AAMI (Association for the Advancement of Medical Instrumentation) 2013 Conference & Expo, June 1-3 in Long Beach, Calif.

About Awarepoint

Awarepoint delivers the healthcare industry's only cloud-based RTLS on a single platform of integrated software, technology, and managed services. By enabling predictive workflows to better manage assets, patients, and personnel across the enterprise, the aware360°Suite allows administrators and care providers to advance the quality, efficiency, experience, and economics of care. Dedicated exclusively to healthcare, Awarepoint's experience and reliable, proven solutions power the largest healthcare RTLS deployments in the world. For more information, visit

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