SOURCE: AWhere, Inc.

aWhere, Inc.

October 21, 2009 08:30 ET

aWhere, Inc. and Insight, Information & Consulting Services Announce Partnership to Streamline the CPG Category Management Process

GOLDEN, CO--(Marketwire - October 21, 2009) - aWhere, Inc. and Insight Information & Consulting Services, Inc. today announced their partnership that will bring the power of store-level category management solutions to mid-sized and smaller CPG manufacturers.

The alliance between aWhere's store-level category management solution, aWhereCPG, and Insight Information's CPG thought leadership and services gives companies the power of robust analytics and extensive data resources, leveling the playing field between CPG giants and small to mid-sized competitors.

Daily analysis of store-level performance and immediate sales channel directives are rapidly becoming possible with the growing availability of Point of Sale data from retailers. However, the complexity of massive data sets, demand-driven analytics and the cost of 3rd party syndicated data have prevented all but the largest manufacturers from realizing the competitive advantage of market intelligence technology.

"For small to mid-tier manufacturers, advanced but affordable predictive analytics, comprehensive demand data, and the assistance to rapidly deploy the solution provide retailer visibility never before available. The partnership between aWhere and Insight Information & Consulting lets these manufacturers effectively compete against the largest companies and deliver the greatest value to their distribution channels," said John Corbett, aWhere CEO.

"The instant you take Point-of-Sales (POS) data out of the spreadsheet and onto a map… insight develops. Our minds process visual patterns 60,000 times faster than tabular lists. But that's no shock. What is surprising is to see the speed at which exception and performance reporting can be generated, analyzed, and acted upon; all with store-level precision," said Rick Pensa, President Insight Information & Consulting Services.

More information is available at:

About aWhere, Inc.

aWhere, Inc., founded in 1999, provides location intelligence software solutions on a worldwide basis to businesses seeking rapid, quantitative insight from geo-spatial analytics. Originally focused in the agriculture and international development markets, aWhere's growth continues in the Consumer Goods market where predictive performance, location and time are powerful competitive differentiators.

About Insight Information & Consulting, Inc.

Insight, Information, & Consulting Services, Inc. founded in 1998, provides Consumer Goods companies with technology and skilled resources to drive actionable insight from its clients' data resources. Its core competencies include Category Management, Consumer Segmentation & Targeting, Spatial Analysis, Trade Promotion (Process/Analysis/Software Tools), and syndicated data supplier management services. Insight, Information & Consulting is also expert in Nielsen's NITRO®, IRI's Xcelerate®, Spectra®, XP3®, and Spaceman® solutions. For more information, visit the website at:

Contact Information

  • Contact:
    aWhere, Inc.
    Dave Lundberg
    Email Contact
    Suite 350, 1600 Jackson
    Golden, CO 80401 USA
    303-279-9293 ext 200

    Insight, Information & Consulting Services, Inc.
    Email Contact
    1598 Stoddard Court, NW
    Kennesaw, GA 30152