October 26, 2011 13:01 ET

Axa Art at Art Toronto 2011

TORONTO, ONTARIO--(Marketwire - Oct. 26, 2011) -

Editors Note: There is one photo associated with this press release.

When do the crisp, clear images of our present become the dull, misleading images of our past? Ann-Louise Seago, Vice President and Senior Fine Art Underwriter of global art insurance specialist, AXA Art commented, "AXA Art hopes never".

With photography, a growing and expanding category of collecting, AXA Art is directing its resources to address the medium's unique preservation issues. As part of this initiative, AXA Art will present Through Photographic Lens at its booth during Art Toronto 2011. On display will be images from covers of the iconic American magazine, Vogue, by renowned photographer Erwin Blumenfeld c.1953. The demonstration serves to illustrate how cherished works can lose their beauty and value with over-exposure to the elements. Collectors will receive practical information on protecting the quality and value of their photographic collections.

In the fall of last year, AXA Art partnered with one of the foremost international research institutions, Le Centre de recherche sur la conservation des collections (CRCC) to examine preventative measures to protect fine art photography. The CRCC was awarded the AXA Art Research Grant which was applied to introduce an improved device to monitor the impact of light on sensitive art objects while on display and indicate overexposure. At the completion of the project, AXA Art will make the dossimetre available to its clients and partners.

Attendees to Art Toronto 2011 are invited to continue the discussion on enhancing their collecting and ownership experience. Join us in the AXA Art Booth (No. 1212) for conversations and docent-led tours:

Through Photographic Lens, October 28 and 29 at 1:00pm
Explore brilliant examples of contemporary photography beginning with a talk by John McElhone, Chief Conservator at the National Gallery of Canada; followed by a tour of photography galleries.
Art Shorts, October 28-31 at 3:30pm
AXA Art and a private collector share helpful hints on managing and caring for your collection.

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