SOURCE: AXcess News

AXcess News

March 15, 2010 10:54 ET

AXcess News: Bloggers Draw Marketing Dollars

RENO, NV--(Marketwire - March 15, 2010) - According to eMarketer, US marketers are growing more optimistic about the economic outlook, though getting a return for their dollar is key and bloggers are finding themselves right in the middle of it, which could prove timely for Bloggerwave Inc. (OTCBB: BLGW).

I equate blog advertising to when television commercials first became a resource for US marketers as advertising dollars poured into the marketplace, while today, for many bloggers hopeful of seeing some of those ad dollars trickle their way, getting in on it is half the battle.

In a March 12, 2010 Nytimes.com story about women bloggers, Jennifer Mendelsohn said, "Advertisers have now set their sights on mommy blogs, recognizing that anywhere women's eyes go in huge numbers -- especially anywhere they might be discussing the products they use -- is prime real estate."

According to the "Marketing Trends Report 2010" from Anderson Analytics and the Marketing Executives Networking Group (MENG), 37% of US marketers felt blogging was one of the most important trends to pay attention, equal in importance to "word of mouth," which appealed to an equal percentage of US marketing executives. In fact, the Report indicates that 'social media' is fast replacing 'web 2.0' as the most talked about marketing term, indicating shift in direction. Yet for the thousands of bloggers out there on the web getting on the radar screen of US marketers in selling advertising is a struggle, as Mendelsohn points out in "Honey, Don't Bother Mommy. I'm Too Busy Building My Brand."

Mendelsohn quotes Pamela Parker, a senior manager with Federated Media, which sells ad space for an A-list roster of about 150 bloggers (and nytimes.com is in an investor in). "The blogosphere is where authentic conversation is happening," said Parker. "Marketers are recognizing that they want to be there, associated with that authentic conversation."

Bloggerwave holds itself up as resource for thousands of bloggers worldwide who want to get in on the boon in blog advertising, not just "A-list" blogs that founder Ulrik Svane Thomsen says can play just as important a role in blogging about products and their brands as long as they present their views in an honest and open atmosphere.

In a February feature story, Thomsen told AXcess News: "Instead of copying others, we want to be first with new ideas." He stated that what made Bloggerwave work was how they asked bloggers to "write honestly about what you think of a company."

Apparently that approach has worked well. On Bloggerwave's new corporate website it states that "Bloggerwave generated huge Internet hype in Danish markets for Sony Ericsson's shake-control mobile phone. The phone sold out in Denmark after one week."

Bloggerwave, which ranks No 1 in Europe boasts being the third-largest in the US, though its entrance into North America is fairly news, Thomsen said in early February that the Company already had some 6,000 US blogs who've signed up as publishers and that the Company looked to expand upon those numbers. Shortly after that, Bloggerwave announced opening a sales office in the United States and more recently, that it was expanding into Asia.

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