Axia Group Inc.

Axia Group Inc.

April 24, 2012 15:45 ET

Axia Group (AGIJ) Collagenna Skin Care Introduces New Product (DermaMagie)

OTTAWA, ONTARIO--(Marketwire - April 24, 2012) - Axia Group (PINKSHEETS:AGIJ) ( Collagenna Skin Care Products/Melem Secret has recently introduced its latest product, DermaMagie.

DermaMagie combines Collagenna's Pure Marine Collagen with an herbal extract from Nobel Chinese medicine which acts as a natural replacement to hyaluronic acid. This revolutionary skin gel leaves the skin feeling silky smooth, improving hydration and resulting in younger, healthier skin.

Michael Arnkvarn, AGIJ CEO states, "This is one of our most exciting products we have ever developed, there is nothing like it on the market. We started introducing DermaMagie to the market place late February/early March 2012. An initial local coupon promotion (WagJag) in the province of Ontario resulted in 350 units sold along with great exposure. We have now signed up with 2 'coupon' companies with whom we will do 2 National Campaigns across Canada with the first one slated to start later this week. Each promotion will last 7 days and we expect to generate between $10-20,000 (500-1000 units) per program. Our next step will be to introduce the product to the USA using a coupon group but we want to incorporate this strategy with our imminent US clinic partners."

DermaMagie is a very strategic product for us. It is a high quality natural product which can be sold as a 'stand alone' serum; it has great benefits and gives instant results.

For the moment Derma Magie is available at all of Collagenna's Skin Clinics as well as online Further, product development is ongoing and some new products are slated to be introduced later this year. Shareholders will be informed as they become available.

Collagenna Skin Care Products specializes in Anti-aging products with an emphasis on Collagen stimulation both topically and internally. The company sells its products mainly through its specialized skin care clinics and its ever expanding distribution network.

More details and updates will be provided shortly and on a timely basis.

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